INTRO TELECOM TELE 3010
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Popular in Telecommunications
This 3 page Class Notes was uploaded by Christa Torp on Saturday September 12, 2015. The Class Notes belongs to TELE 3010 at University of Georgia taught by Kavoori in Fall. Since its upload, it has received 21 views. For similar materials see /class/202403/tele-3010-university-of-georgia in Telecommunications at University of Georgia.
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Date Created: 09/12/15
Review for Test 4 Intro to Telecommunication 1 What is the term that refers to how a way of life is exported through cultural products 2 What is the flow of media programming from the developing world to the developed western world What are some examples 3 Cultural forms created in multinational and transcultural contexts is referred to as what 4 What are some examples of Syncretic Media 5 What is media created to reaf rm ethnic and local values overthe homogenizing forces of national or global media 6 A type of media that is focused on creating a visual language that is unique to the culture of that nation 7 What is the example of a comic translated into 50 languages and later made into a film that we talked about in class 8 What is the term that describes media created by ethnic communities living outside of their country of origin 9 What was the name ofthe song we listened to on the last day of lecture and who performs it 10 What is an example of Indigenous Media 11 What is the genre ofan editing technique used to morph images especially faces 12 What is YouTube 13What is an example of National Media 14 View 1 Global corporations are leading to cultural homogenization McDonaldization of the world View 2 Global corporations are creating locally authentic versions ofthe global brand 15 16 What is an example of Diasporic Media 17 The Adventures of Tintin is a mix of what genres 18 Who stated that YouTube considered quotParticipartory Culturequot 19 20 What is opposed to the HighLow FormalPopular culture formula ofthe past 21 Who stated that YouTube is a quotcomplex parasitical mediaquot 22 What is Vernacular Creativity 23 What is Participatory Culture 24 Produsage combines what two terms and why 25 26 What is the process of viral creativity in Social Media 27 28 Who stated that YouTube is a form of quotVernacular Creavityquot 29 30 What was an example of vernacular creativity in the past and what is it now Terms Local television a station which revolves around scheduling programs and selling advertising in the many cities and town in which TV stations can be found Network television a system in which ABC NBC fox CW and some smaller networks develop program schedules for their affiliate stations Network 0ampOs owned and operated stations Affiliates stations affiliated with a major network by owned by a different entity Independent TVstation one that does not align itself with a major network Lowpower television PTV lowpower outlets that may rebroadcast TV signals from other stations or originate their own programming VHF very high frequency stations that broadcast on channels 2 to 13 Read P 22 box UHF ultrahigh frequency stations that broadcast on channel 14 and above read p 22 box Tiering offering packages in cable TV in groups with each succeeding level costing more per month Homes passed HP base of the CSPthat consists of those households in the US that are in an area served by cable TV Basic penetration a level on the Cable Subscriber Pyramid that is calculated as the ratio of subscriber households to HPs Pay households cables homes that pay an additional fee for the pay services such as HBO or Showtime Multipay households The homes that take more than one service Payperview PPV households that can choose their pay programming selectively by ordering it as desired from the cable company Addressable converters the devices used in PPV Multievent PPV AKA impulse PPV top of pyramid used to describe those who buy movies directly from TV as well as other wider choices Multiplesystem operators MSOs large concentration ofthese people in cable TV who have as many systems and boast as many subscribers as can be amassed Singlesystem operators owners of only one system in cable TV Cable system operators CSOs same thing as singlesystem operators Traffic the part of the station that schedules commercials and verifies that scheduled commercials are aired properly Responsible for the programs logs that tell the people in the control room when each video event is to occur Continuity makes sure the station s schedules have no interruptions between commercials and programs Makegood a free commercial in the same time category if the scheduled commercial doesn t air or only partially airs Marketing managers Customer service representatives CSRs those in cable businesses that process bills hand out converters and take complaints from subscribers Localorigination LO producer locally produced programs such as home shopping and local callin programs fall under the this guy He is the rough equivalent of the community affairs director in broadcasting Television Now 98 of homes in America nearly 115 million homes have at least one TV According to the ACNielsen ratings company the average America home watches TV for 315 hours each week Types of Television Stations Over 1750 TV stations in operation today Commercial and Noncommercial Stations Difference in Com and NonCom the way in which each type of station stays on the air Commercial stations 78 of the total number of TV stations make money by selling time on their stations to advertisers Noncommercial not allowed to sell space Set aside by FCC for educational civic and religious groups Survive through donations 380 of the 1750 stations in US are non commercial Network Television Many years TV dominated by 3 giant companies ABC CBS and NBC during 60s70s Dwindled from 91 to 27 as time went on Fox Broadcasting Company Fox Broadcasting Company FBC launched in 1986 by Australian media magnate Rupert Murdoch Had purchased 20m century Fox and wanted to produce programs for these stations Now a major player in TV New Century and Networks to Come an United Paramount Network UPN owned by media conglomerate ViacomCBS debuted in January 1995 it was anchored by StarTrek Voyager by 1999 UPN was broadcasting five nights a week WWE Smackdown Led ratings forthe network Warner Brothers WB backed by multimedia conglomerate Time Warner launched in comedies its core Father Knows Nothing Unhappily Ever After led at launch by two of Fox s founders Jamie Kellner and Garth Ancier found success with shows like 739 Heaven and Smallville Pax TV founded by longtime TV Station owner Lowell Bud Paxson launched in amp targeted older more conservative audiences Paxson was a conservative evangelical Christian Known for reruns Dr Quinn Medicine Woman Diagnosis Murder Touched by an Angel In 2007 the network became ION Focuses are Criminal Minds Without a Trace My Name is Earl In 2006 CBS and Time Warner announced that they were pulling plugs on the two moneylosing ventures Joined up and created the CW Had 18 to 34 demographic with America s Next Top Model 90210 The Vampire Diaries Rupert Murdoch stepped forward and announced the creation of MyNetworkTV MNTV a companion to Fox The End of Network Television Through 2000s network television audience size shrank programs costs rose and advertising revenue sucked TAB Television Advertising Bureau says the combined revenue of the big four networks was 22 billion in 2009 down from 25 billion in 2005 Fox was 1 network in 1849 demographic still had low revenues Jeff Zucker chief at NBC Universal quoted in NYT Broadcast television is in a time of tremendous transition and if we don t attempt to change the model now we could be in danger of becoming the automobile industry or the newspaper industry Local Television read this section pg 114116 many names to remember TV Station Ownership CBS is largest station owner ION Media Networks 2quotd largest station 3186 of nations population Fox is 3 with 3186 of nations population
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