PUBL HLTH DIETETICS
PUBL HLTH DIETETICS FDNS 4540
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This 3 page Class Notes was uploaded by Ellen Abshire on Saturday September 12, 2015. The Class Notes belongs to FDNS 4540 at University of Georgia taught by Anderson in Fall. Since its upload, it has received 52 views. For similar materials see /class/202623/fdns-4540-university-of-georgia in Forensic Science at University of Georgia.
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Date Created: 09/12/15
Planning Effective and Successful Community Nutrition Programs 0 Review the factors that can trigger program planning 0 Results ofthe community assessment Mandate from an organization orfederalstatelocal agency Research findin s Community leader orcoalition Government policy 0000 What are the three main types of planning in public health Strategic 39 What do we do 39 For whom do we do it Ho we excel 0 Longterm planningthat addresses an organization39s overall goals 0 Operational shortterm deals with activities to meet an organization39s goals Know the details of the logic model for program development and assessment and how it works LOGIC MODEL for PROGRAM DEVELOPMENT and ASSESSMENT l OUT PUTS OUT OMES IMPACT l Animus hripuimn shun mum mg row 3 WNWum l39 J m m mu mum Wm o my n39mlumlwm l y c s we esm m T Workshops immmq Mum Compwlhnswr U m n Achmvcmens unwrmd A numim mums 5mm 5m 3 ms xncwwug mime quotum T meiaw Aimmes Isms L r 39 mm m Sm Pames Enwmimmml Rutmiiuwm 07mm Smml Adam 0 m n quota whim N unwawns imam f En unment in rmlFaLlals Know the 7 steps in program planning and describe what falls under each step 0 Step 1 Review and identify primary health issues in your communit 39 Provides information abuut Llle 39 39 Identifies a gap in service 39 Provides information on health status health behaviors and values of people in the community and availability of resources 0 Step 2 Develop measureable practices and outcome objectives to assess progress in addressthe health issues I n utritional Define program Goals and Objectives 0 Goals are broad statements of desired changes or outcomes and provide general direction for the program Objectives are specific measureable actions to be completed within a specified time frame 4 Components 0 The action or activity to be undertaken o The target population 0 An indication of how success will be measured or evaluated 0 The time frame in which the objective will be met 0 Step 3 Develop a Program Plan I Selective effective interventions to help achieve the objective I The program plan consists ofa description of the 0 Proposed intervention 0 Nutrition education component 0 Marketing plan I The program plan is usually developed after reviewing programs and talking with colleagues professionals and experts who have worked with similar programs or with the target population I Levels of Intervention 0 Level I Building awareness 0 Change attitudes and beliefs increase knowledge of risk factors seldom results in behavior change 0 Level II Changing lifestyles 0 Successful with small changes over time using combination of behavior modification and education 0 Level III Creating supportive environment for change 0 Create environments that support behavior changes made by individuals 0 Step 4 Develop Management System I Management refers to two types of structures needed to implement the program personnel and data systems I Personnel structure refers to the employees responsible for overseeing the program and determining whether it meets its objectives I The structure of the data management system refers to the manner in which data about clients their use of the program and the outcome measures are recorded and analyzed I And important part of program planning is calculating the management costs of the program including direct and indirect costs 0 Direct costs include the salaries and wages of program personnel materials needed travel expenses and equipment 0 Indirect costs include office space rental utilities and janitorial services 0 Step 5 Identify Funding Sources Nutritionists in nonprofit organizations and government agencies face many challenges in securing funding for all aspects of a program I The nutritionist may review the program elements and consider whether outside funding in the form of cash grants or inkind contributions from partners can be found 0 Step 6 Implement the Program I Implementation is the action of the program planning process Observe program delivery consider ways to improve Enhance program participation 0 Understand target population 0 Use evaluation research to improve program 0 Use incentives for participation 0 Promote program 0 Step 7 Evaluation Program Elements and Effectiveness based on objectives Evaluation refers to the use of scientific methods to judge and improve the planning monitoring effectiveness and efficacy of programs Purpose of program evaluation is to gather information for making decisions about redistributing resources changing program delivery or continuing a program 0 What are outcome objectives process objectives and structure objectives 0 Outcome objectives are measureable changes in a health or nutritional outcome such as a decrease in blood cholesterol reduction in obesity rates or a change in functional status 0 Process objectives are measurable activities carried out by the nutritionist and other team members in implementing the program I Process objectives specify the manner in which the outcome objectives will be achieved 0 Structure objectives are measure activities surrounding the budget staffing patterns management systems use of resources and contribution of program activities Marketing of Public Health Nutrition Programs 0 Review and know all aspects of marketing in the real world and public health 0 Real World marketing is the process by which individuals and groups get what they need and want by creating and exchanging products and values with others I Involves relationship building I Interaction between the marketer and the customer 0 Health marketing draws on many of the techniques and technologies of commercial marketing except that it seeks to increase the acceptability of an idea a practice a product or all three among the target population I Promoting breastfeeding among women I Promoting water consumption instead of soda and juice I Public Health marketing focuses efforts to encourage and enable people to eat nutritiously and live healthy life 0 Understand and be able to describe the different components of marketing 0 Product combination of goods services ideas