New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Quality Alloys Executive Memo

by: Frederick Notetaker

Quality Alloys Executive Memo MKTG 5721

Marketplace > University of Missouri - St. Louis > Marketing > MKTG 5721 > Quality Alloys Executive Memo
Frederick Notetaker
GPA 4.0

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Homework for class
Digital Marketing Strategies and Measurement
Ho Kim, Ph.D.
Class Notes
Quality Alloys Executive Memo
25 ?




Popular in Digital Marketing Strategies and Measurement

Popular in Marketing

This 2 page Class Notes was uploaded by Frederick Notetaker on Sunday March 6, 2016. The Class Notes belongs to MKTG 5721 at University of Missouri - St. Louis taught by Ho Kim, Ph.D. in Spring 2016. Since its upload, it has received 10 views. For similar materials see Digital Marketing Strategies and Measurement in Marketing at University of Missouri - St. Louis.


Reviews for Quality Alloys Executive Memo


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 03/06/16
Executive Memorandum Quality Alloys Frederick Eccher Quality alloys (QA) is considered small with only 75 million in sales… what does that make my business a blip… Anyway it’s a niche market that sells to small producers who buy only what they need for a job to be completed. QA uses direct mail, trade magazines and paid listing on industrial web portals to market to its customer base. In 2008 QA decided to extend its marketing with its own commercial website. This was to increase sales, brand awareness and add legitimacy to its business with contact information. QA has a problem assessing the value of the website as a Business to business (B2B). Business to consumer (B2C) generate sales via the websites shopping carts which makes it easy to assess return on investment (ROI). Demonstrating ROI on a B2B website is a challenge because it generates potential leads not sales. This makes it easy for people in a company to argue that IT doesn’t matter when discussing where company budgets should be spent. Using Google Analytics and Google AdWords QA started to compare the data. It could measure usage from before promotions and after to see spikes in website usage. Now knowing the web usage and having access to the sales data for the corresponding periods allows QA to show ROI of the website. I myself would go a step further and compare the data to a previous year without a website and a promotion at the same time to show how the website correlates to increased sales. This though goes beyond the case but as recommendations go it would show the value added by the website if there were significantly increased sales. If there were no increase in sales, it would show that the website didn’t matter. Here we can see website visits spiking during the promotion period. If you look at Jul 6 on both the website visits and financials you can see that a dip in visits has a correlation with less revenue generated but this may be an outlier as unique visits tapers off until the promotion period, but the financials are constantly fluctuating. I would say the ROI in the website lies mainly in promotion periods where new clients want more information about the products. Old clients would be a good indicator of the financials fluctuating, since they already know what they want and only buy as much as they need when they need it.


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Anthony Lee UC Santa Barbara

"I bought an awesome study guide, which helped me get an A in my Math 34B class this quarter!"

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.