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History of Mass Media Notes 2/1/16 - 2/3/16

by: Jazelyn Little

History of Mass Media Notes 2/1/16 - 2/3/16 CMST 103

Marketplace > University of Alabama at Birmingham > Communication Studies > CMST 103 > History of Mass Media Notes 2 1 16 2 3 16
Jazelyn Little
GPA 2.9
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About this Document

These notes cover class sessions that took place on 2/1/16 and 2/3/16.
History of Mass Media
Neil Uncapher (P)
Class Notes
Mass Media, communication




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This 2 page Class Notes was uploaded by Jazelyn Little on Sunday March 6, 2016. The Class Notes belongs to CMST 103 at University of Alabama at Birmingham taught by Neil Uncapher (P) in Spring 2016. Since its upload, it has received 59 views. For similar materials see History of Mass Media in Communication Studies at University of Alabama at Birmingham.


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Date Created: 03/06/16
February Notes: 1 & 3 rd Early Medieval Writing- Copying Early monasteries Organized to produce, study, and meditate on texts Scriptorium Large room where scholars would copy The Religious Wars encouraged literacy. Why Chinese development moved west slowly… 1. Chinese Secretiveness 2. Travel and Trade uncommon 3. Limited Literacy ________________________________________________________ Gutenberg Life- goldsmith, wanted to break into the “mass production” market Innovations- metal type, excellent ink, paper frame -Metal type Little, reusable metal letter “fonts” Type for each letter -Type matrix To hold the letters together Incunabula (1450-1500s) -Means “swaddling clothes” “Cradle Period”- 1 50 years- 2 generations 1450- 1480- 1 generation, books look like manuscripts -Collectors want what they know; past oriented -Made to look like handwriting  1480-1500- 2 ndgeneration- they didn’t know the old system. -Innovations- page #’s, titles, footnotes -New jobs- early copyists fear for job -New collaborations- scientists meet with printers 1700s: A Political/ Nationalists Revolution  The Rise of The Nation State -Borders, common language or culture -Rise of National Languages- now one “French” -Decline of old traditional authorities- Rome, etc. -New mechanisms for central control  Beginning of Democratic Revolution -Rise of a literate public who want to rule themselves - Could the best rule come from an “average” of many people’s choices rather than the rule of the ‘wisest’ person. A Business Revolution (1600,1700s) Communication helps you… -Transmit -Store -Replicate -Interpret ROADS! -Roads on land -Roads on water Coastal traffic, open sea -Roads on sand Ancient Postal Systems – use “roads”  Persian Postal Systems (550 BCE) -Complete with way stations to change horses -Used to collect information and send it -Mentioned by ancient Greek Xenophon about Cyros the Great  Chinese Postal System -Mention of a system as early as Qin Dynasty (221 BCE)  Roman Postal System Fernand Braudel- French Historian (1902- 1985) -Looks @ large scale social organization Key Levels -Local Markets- regional markets, barter, everyday exchange -National level- national markets with universal standards of money, weight, etc. - world economies- organize and speculate on the success of different markets; associated with the rise of capitalism. st The Penny Press- 1 Mass Media Writing and the Hand Written Book  Memorization is still important  The reading is still often collective  Debate is important- to make sure you learned things -Can’t go back to read - Did you really learn it?


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