Chapter 3 notes
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This 3 page Class Notes was uploaded by Jocelyn Norfleet on Sunday September 13, 2015. The Class Notes belongs to FCS 226 at Illinois State University taught by Ui-Jeen Yu in Fall 2015. Since its upload, it has received 7 views.
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Date Created: 09/13/15
Frameworks about the directional theories of fashion change are needed to explain how the trend began expected direction or path within a social system how long the trend will last what comes next Trickle down theory Simmel identified engine of fashion change in the opposing human drives toward Conformity imitation as a badge of group uniformity individuality differentiation as a means of class distinction 1 The elite class displaying wealth through conspicuous leisure and consumption 2 The adjacent lower classes imitated the look The elite class move to adopt new fashion in an attempt to maintain the differentiation New visible elite New conspicuous consumers new highly visible upper class in power Fashion trickles down from the new conspicuous consumers under particular circumstances Reverse ostentation or conspicuous counterconsumption the fashionable elite practiced dressing down or style freequot for differentiation or status distinction Fashion change arises from instabilities in society gender ethnicity age attractiveness Trickle Across Theory Fashion information trickles across horizontally within social strata rather than vertically across strata Also called mass market theory or simultaneous adoption theory Factors essential for the emergence of a mass market mass communication mass production expanded fashion market due to growing middle class or teens with mass media and production new gatekeepers rose to prominence journalists manufacturers and retailers professional gatekeepers view designers collections and select styles to be featured in the media and produced knocked offquot in mass quantities at all market level Trickle up Theory Field proposed higher status segments with more power imitate those with lower status Status markers oat up the status pyramid rather than trickling down or across Also called status oat phenomenon bubble up specific examples from culture black is beautiful youth culture blue collar in uence on white collar style leadership by prostitutes nostalgic rebellion by hippies Consumer stylists as the source of creativity street culture in large cities create unconventional style of dress Historic Continuity steady evolution of clothing including the recurring of symbolism styles and elements of decoration Retro Fashion style recognizably reminiscent of an earlier period that carries with it nostalgia for the time when that look was the prevailing fashion Fashion change is often the result of revising an obsolete style or reinventing an outdated trend Need research about the past fashion through Vintage retailers auction museum shows
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