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This 3 page Class Notes was uploaded by Cheyanne Skaggs on Sunday September 13, 2015. The Class Notes belongs to JOUR 2500 at Ohio University taught by Carson Wagner in Fall 2015. Since its upload, it has received 158 views. For similar materials see Introduction to Strategic Communication in Journalism Core at Ohio University.
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Date Created: 09/13/15
Introduction to Strategic Communication J 2500 Carson Wagner Week 3 1 Computer vs Human Memory Systems 11 Memory Operations 111 Consumer Memory pt 2 1 Computer vs Human Memory Systems Why is computer processing so similar to the way we humans think Humans designed computers therefore the way in which computers process information is similar to the way we humans process information 0 Computer Processing RAM saving opening 0 Human Brain STMampLTM encoding retrieval Learning new things leads to encoding When we encode we store things in shortterm memory momentarily until we can place them into longterm memory InClass Example The way in which we are like computers is easily understood when compared to the process of taking notes with a laptop in class When you open your notes from the previous week you are opening that memory which is in human psychology called retrieval When you study and then save that information you encode it into long term memory The computer also stores this in its memory 11 Memory Operations 1 Encoding the process of encoding images and Visual sensory information This means that people can convert the new information that they stored into mental pictures or other semantics Encoding is divided into several suboperations a Rehearsal the process of repeating something in your head or out loud to encode it into longterm memory b Coding the way in which we understand a subject by relating new information to old information This concept may also be understood as a chucking method which we use to associate different topics to one another 2 Retrieval the process of bringing information previously stored in longterm memory and putting it into shortterm memory There are two subgroups a Recognition the ability to notice information presented to us as familiar b Recall the ability to retrieve information when it is not immediately present There are two types of recall 1 Aided recall the procedure employed to remember something following some sort of prompting to do so 2 Unaided recall the procedure employed to remember something that is not aided by prompts language or actions Ex Aided Recall being able to identify a criminal in a police observatory room Ex Unaided Recall being able to speak a foreign language without being readily supplied with specific vocabulary 111 Consumer Memory Pt 2 EncodingSpecificity Principle of LongTerm Memory the theory in which memory is better when the contextual clues present during encoding the information are also present while retrieving that information InClass Example at Ohio University exams are usually taken in the same classroom the same setting as the one in which the lectures presided Since the environment in which you learned encoded the information is presented to you while you remember retrieve information for the exam there is a greater probability that information will be good information This theory also applies to study habits If one constantly drinks coffee while heshe studies it is beneficial to drink coffee while taking an exam to retrieve that information from longterm memory Association Principle of LongTerm Memory this principle describes the interrelated nature of the information stored in longterm memory Association happens when one connects nodes of information or the concepts ideas and other pieces of information An association is what connects these two or more nodes Associative Network the combination of all nodes that are interrelated With all other nodes via association Spreading Activation When a specific node is activated by its being retrieved from memory other closely associated or interrelated nodes also become activated in one s memory Priming Effect by activating certain concepts in a person s mind that person can become more inclined to exaggerate his or her information Ex Someone being asked how prevalent obesity is in America after watching a documentary about obesity is more likely to say that it is very prevalent regardless of how prevalent it actually is Associative interference the theory that claims the more spread out a network is the less likely any one particular node will be activated
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