Saturday Branding Session
Saturday Branding Session
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This 5 page Reader was uploaded by Sieva Kozinsky on Saturday July 26, 2014. The Reader belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 34 views.
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Date Created: 07/26/14
YiYing Lu Saturday Branding Session There s so MUCH COMPETITITON among brands out there What to do help Too Many brand trying to compete for your attention httpswwwinkedincominyiyinglu So what do we do A brand is a person s gut feeling and emotion felt about a product service Examples of companies that do bad vs goo branding Random computer company BAD What HowNhy We make computers for people to complete work that they need to do Here s how Apple does it What Everything we do we challenge status quo How the way we challenge status quo is we make the best designed most beautiful things in the world Why We could do this with anything but we just happen to make computers That39s why we don39t challenge when Apple comes out with a new product We feel comfortable buying an MP3 player or a TV from Apple but not HP Limbic brain trust and loyalty Solution Hire people who believe in what you believe WATCH Simon Sinek TED Talk httpswwwyoutubecomwatchVsioZd3AxmnE Successful Brands can spread their branding message through different spheres 1 Navigation a Brands help consumers choose from a bewildering range of choices 2 Reassurance a People feel comfortable that they made the right choice 3 Engagement a Brands use distinctive images and collateral to get customers to connect with the brand READ Alina wheeler Designing Brand identity There a TON of Branding Touchpoints for your company Each one is an opportunity to increase awareness and build customer loyalty The best brands are marrying intelligence and insight with imagination and craft 6 layers of branding Spells CAMPUS Consistent Agreement harmony or uniformity across the brand our is weak Authentic Communicate your brand from inside out Must be sustainable and genuine Must be appropriate to your culture historyetc Meaningful Customers mind interacts with your logo make sure it provides deeper meaning than a random squiggly line Amazon sells everything from a to z and the smile on the customers face when they buy a product Amazon logo The SMILE points from a to 2 representing quot F1 logo The negative space in the middle creates the 1 FedEx logo Between E and the X you will see an ARROW representing speed 8 accuracy of companies deliveries NBC logo Has a hidden peacock looking to the right repre senting companies motto Look forward not back 8 that they are proud of the programs they broadcast Sun Microsystems An ambigram that can be read in every directionHorizontay and Vertically Sony Vaio logo symbolizes integration of analog and digital technology The VA fonns an analog wave and I0 repre sents a binarv 1 and 0 Permissive Great branding allows for exibility and transition Unique One ofa kind Sustainable People are reassured by longevity and if your brand sticks in the maind you will become part of their comfort legacy Ask yourself these questionsimage Questions to ask yourself before working on a new brand Who am I Who needs to know What do they need to krzow How will thev nd out Why should they care 39 ta 41 How do i want them to respond If your logo is 3030 pixels and still readable then it39s good If it39s not readable then there is something wrong with it Logo Feedback Make it BIGGER Separate your icon and StudySoup Build your icon in StudySoup words like Pinterest
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