Week 1 Notes. Chapter 1
Week 1 Notes. Chapter 1 JRN 360
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This 2 page Class Notes was uploaded by Anyce Notetaker on Tuesday September 15, 2015. The Class Notes belongs to JRN 360 at Central Michigan University taught by William Barre in Fall 2015. Since its upload, it has received 121 views. For similar materials see Advertising Principles in Journalism and Mass Communications at Central Michigan University.
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Date Created: 09/15/15
September 1 2015 Advertising 0 attracts your attention and tries to keep it Marketing and communication 0 this is where branding and advertising are the most connected 0 There can not be advertising without branding I The brand is what the company is marketing I without the brands the company becomes nothing of interest and then has nothing to sell Brand advertising 0 advertising a quotbrandquot will cause customers to pay more the name rather than the product 0 People have quotemotion attachmentquot I the customer believes in the brand and connects to it which makes it better I They put trust into a brand and keeps buying what they know making them a liable customer someone won39t buy what they do not trust or believe in I Brands have the abilities to give and receive love The way eo le ive it love is by paying for it September 3 2015 w a persuasive communication in a paid medium b an identi ed sponsor all three underlined words are needed for it to be considered quotadvertisingquot h advertising for the purpose of creating a brand personality which justifies superpremium pricing consumer is paying for advertising The market 0 marketers will listen to someone closer or related to their target market before anyone else 0 They are trying to get to the people or the consumers I They study the consumers in the market places IE Where they buying from what they39re buying how old are they and who are they as a person I people maybe be complex to fully understand what they do and why they do it I But people buy name brand because they want status name status They also want comfort and safety they believe this is also achieve by the name I There is a target market for every product Advertising as far as the creators are considered for meant for a certain type of people This is who they are trying to sell to rst Advertisers 0 the question quotWhat39s in it for mequot I they have to make people think they are getting something from the product that they didn39t have before I Advertisers have to catch the attention of the consumers they have to make people look and seem interest before continuing on with their life This ts in three areas in business 0 Finances 0 Operation 0 Marketing gt the one to focus on the most Marketing 0 There are six items that goes along with this 1 2 U 999 I Marketing Communication Distribution Pricing gt selling it to get it off the shelves Coupon gt effective play on pricing quotrewardquot for valued customers Product Development Packaging Packaging graphic Marketing communication gt the one to focus on the most there are 9 nine items that goes with along with this 1 gt9 gt P P 39gtE E Advertising Public Relations P R Event Sale Promotion Price of Placement PoP Direct Response Continental Trade shows Interactive Brand Placement
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