COMM 401: Week 3 - 9/9, 9/11
COMM 401: Week 3 - 9/9, 9/11 COMM 401 W01
Popular in Promotions for Radio, TV, Cable
Popular in Education and Teacher Studies
This 2 page Class Notes was uploaded by Sam Sizer on Wednesday September 16, 2015. The Class Notes belongs to COMM 401 W01 at Indiana University of Pennsylvania taught by Dr. Wilson in Summer 2015. Since its upload, it has received 23 views. For similar materials see Promotions for Radio, TV, Cable in Education and Teacher Studies at Indiana University of Pennsylvania.
Reviews for COMM 401: Week 3 - 9/9, 9/11
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 09/16/15
Promo rions 99 Ar ricle Review Ar ricle 2 Payola 0 exchange oF money or promo rional considera rion oF air play 0 persis ren r due ro ambiguous value oF music 0 promo rional work I expenses gt promo rional cas r probabili ry of success 0 marke r s rabili ry quotderegula rion 0 resolve con rradic rions in media and broadcas r 0 elimina re governmen r power quotlegal Forms oF payola 0 used For decades 0 used ro help in decline oF radio s ra rions 0 manipula rion oF hi r making process 0 helps music become popular deregula rion helps rhose who can r pay payola payola is illegal when the public is unaware of rhe exchange oF money For populari ry oF songs on rhe radio 911 Ar ricle Review Ar ricle 3 quotMusic radio and rhe record indus rry music radio and recording indus rry are inseparable emergence oF rop 4O s rar red payola problems radio is key rool For record companies music radio programmers I plan wha r is ac rually played I pluggers ac r as ga reway ro ar ris rs o AampR l radio decides wha r music becomes popular 0 record companies make diFFeren r versions of ar ris r s song I record companies send s ra rions diFFeren r mixes will ca rer ro needs in pop music Ar ricle 4 Following local news on Twi r rersocial media 0 uses and gra ri ca rions rheory I user ge rs rhe speci c media rhey wan r 0 parasocial in rerac rion l people rela re ro media personali ries 0 media subs ri ru rion l web serves as replacemen r For en rer rainmen r 0 me rhodology l rime spen r on in rerne r media is much grea rer rhan any o rher source oF media
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'