Week 1&2 -- Visuality
Week 1&2 -- Visuality MCO 450
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This 1 page Class Notes was uploaded by Alexandria Notetaker on Wednesday September 16, 2015. The Class Notes belongs to MCO 450 at Arizona State University taught by William Goodykoontz in Summer 2015. Since its upload, it has received 57 views. For similar materials see Visual Communication in Journalism and Mass Communications at Arizona State University.
Reviews for Week 1&2 -- Visuality
Better than the professor's notes. I could actually understand what the heck was going on. Will be back for help in this class.
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Date Created: 09/16/15
MCO 450 Visual Communication Week Onetwo Visuality Based from the readings The Origins of Writing Complex state systems with prontocuneiform writing on claywood may have existed in both Syria and Turkey as early as in the mid4th millennium BC 0 If con rmed clay writing tablets in Uruk would constitute only a single phase of early writing development Clay became a preferred medium for recording bureaucratic items because of abundance cheap cost and durability Initially needing reeds andor sticks to draw and write Over time replaced with wedgeshaped signs formed by impressing tip of a reedwood stylus into surface of clay tablets 0 Modern 19th century scholars caused this writing cuneiform after latin term for wedge cuneus Today about 6000 prontocuneiform tablets with more than 38000 lines of text known from areas associated with Uruk culture only few examples are extant 0 Identifies tablets with sumerians population group that spoke agglutinative language related to no other known group Earliest signs inscribed that needed to be counted as grain sh and various types of animals Personal names titles of officials verbal elements and abstract ideas were difficult to interpret when written with pictorial abstract signs Major advance was made when signs no longer just represented its intended meaning but also a sound or group of sounds 0 Called rebus principle 0 Only apparent after 2600 BC By middle of 3rd millennium BC cuneiform primarily written on clay tablets was used for vast array of economics religious political literacy and scholarly documents Visual Perception Theory Also known as datadriven processing because perception begins with the stimulus itself Processing is than carried out in one direction from the retina to the visual cortex with each successive stage in the visual pathway carrying out ever more complex analysis of the input Refers to use of contextual information in pattern recognition 0 Example being understanding a difficult handwriting is easier when reading complete sentences than when reading single and isolated words because the meaning of surrounding words provide a context to aid understanding Gregory 1970
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