Week 3 -- The Renaissance
Week 3 -- The Renaissance MCO 450
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This 2 page Class Notes was uploaded by Alexandria Notetaker on Wednesday September 16, 2015. The Class Notes belongs to MCO 450 at Arizona State University taught by William Goodykoontz in Summer 2015. Since its upload, it has received 93 views. For similar materials see Visual Communication in Journalism and Mass Communications at Arizona State University.
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Date Created: 09/16/15
MCO 450 Visual Communication Week 3 The Renaissance LECTURE John F Kennedy quote on da39Vinci This is the greatest gathering of intelligence ever assembled in this room with the possible exception of when Jefferson dined alone da39Vinci de ned genius in artistry All of which is scene in renaissance A lot of paintings in renaissance were religious Authenticity cultural relevance sensory currency the classic story telling archetypes are all in place by renaissance Is it possible to for us to be going through a type of renaissance 0 Some can say computers have definitely ushered in the new age 0 Now able to do things that were never done before Now able to harness power in ways that have never been done before Things have YES came along way but have they changed Or just better versions 0 Not necessarily a Renaissance but a deepening a change READING Why is the Renaissance Important 1 The renaissance teaches us the power of looking to the past for insights and inspiration 0 People then looked to their past with sense of admiration and in search of guidance I Not into previous century but ancient greeksromans 2 By looking to the past for guidance today we can not only nd potential sources of answers but also in ways to address current challenges that previous societies have faced 3 It shows us the importance of continual innovation 0 In world of art principles of perspective were explored allowing for the creation of more and more realistic illusions in painted sculpted images I designedexecuted the dome I transportinstallation of large obelisk in front of St Peter Basilica 0 In renaissance there was prevailing humanist belief in the ability of the human person to rise to challenges of the day and this belief gives us a model for courage in doing what no one has done before 4 Renaissance thrived by connecting the past present and future 0 arguably best example of civilization with its feet in worlds of past and futures C The Power of Visual Storytelling Stats show that there39s no doubt that content marketing is vastly more effective when imagesvideos are added 0 Encourages greater engagement with customers 0 Powerful visuals evoked emotions deeper emotions Four factors that make a powerful visual l Authenticity 0 Visual language changes faster today than ever thanks to YouTube lnstagram and Facebook no longer allowing us to think in decades I Must keep up or risk feeling dated 2 Cultural Relevancy 0 Diversityinclusiveness are issues very culturally relevant today 3 Sensory Currency 0 As technology takes more over desire for real human like things I Ie human contact old time handson activitiesprofessions I Combines nostalgia and a new appreciation for traditional skills I Seeing handmade products reestablish connection between makerconsumer 4 Classic Storytelling Archetypes 0 Examples are often hero archetypes more speci cally a goddess of the hunt 0 More recent examples include Hunger Games lms or Disney39s Brave 0 Also the caregiver often not a woman at all but a father as in the advertisement for Chase private client Main Takeaways Use authentic visuals Be culturally relevant to your audience Use visuals that re ect the human experience Use visual storytelling tools like archetypes characters