Analyzing your audience Blackboard chapter
Analyzing your audience Blackboard chapter COM 101H
Popular in Introduction to Communication
Popular in Journalism and Mass Communications
This 2 page Class Notes was uploaded by Aimee Kalczuk on Wednesday September 16, 2015. The Class Notes belongs to COM 101H at Central Michigan University taught by Papa, Wendy in Fall 2015. Since its upload, it has received 1141 views. For similar materials see Introduction to Communication in Journalism and Mass Communications at Central Michigan University.
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Date Created: 09/16/15
Analyzing your Audience Blackboard chapter Main purpose of a speech is to gain a certain reaction from the audience not only to display your knowledge Audiencecentered means adapting your messages to the audience s needs For example don t use too complicated words and displays for an audience that does not know much about the subject Ask yourself quotWho is my audiencequot quotWhat do they already knowquot quotWhat are their beliefs on the subjectquot Best to think these things out before the speech because the only adjustments you can make during the speech are in regards to your audience s reactions Demography is the study of the characteristics of a certain population Generally age gender ethnicity education religion etc Using demographics is important in preparing how to prepare a speech for an audience but do not stereotype Audience segmentation is directing your speech to certain parts of an audience such as giving speeches about different economical options in an area with a variety of rich and poor people Frame of reference is important when regarding age because some age groups might know certain things that others don t Traditionals Great Depression WWII Baby Boomers postWWII Generation X workoriented and Millennials diverse and optimistic are four basic age groups Keep in mind gender identity sexual orientation and gender expression in an audience Race and ethnicity are important to keep in mind Don t stereotype use offensive language or racist names Other topics Religion Group membership Economic status Poitical party Adjust your speech based on the audience s interest knowledge attitude and beliefs about the subject you are discussing These help you use audience psychology Egocentrism is the idea that someone views themselves as the center of all experience and focus on their own beliefs When you give a speech the audience will relate what you say to their own beliefs and experiences Beliefs are ideas that a person thinks are true or false based on their own experiences Values are the things we consider good and bad in life Behaviors are our actions and due in on a person s beliefs and values Personal interviews are a way to get to know your audience s views on your topic by speaking to them facetoface Two types of questions are openended which more general and not seeking a speci c answer such as one s opinion on a topic and closedended which are more speci c and need a certain answer such as quotDo you agree with medical marijuanaquot Good interviews use both types Surveys are another way to get information from an audience Fixedalternative questions give an interviewee two or more speci c choices as their answer such as yes no or undecided Scale questions are giving the interviewee choices as an answer on a scale such as strongly agree agree undecided disagree or strongly disagree A third way to get information from an audience is to use social media or the interned
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