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by: Dalton Haag


Dalton Haag
GPA 3.77

Elizabeth Goldsmith

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About this Document

Elizabeth Goldsmith
Class Notes
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Popular in Home Economics Clothing And Textiles

This 5 page Class Notes was uploaded by Dalton Haag on Thursday September 17, 2015. The Class Notes belongs to CTE 3808 at Florida State University taught by Elizabeth Goldsmith in Fall. Since its upload, it has received 76 views. For similar materials see /class/205503/cte-3808-florida-state-university in Home Economics Clothing And Textiles at Florida State University.

Similar to CTE 3808 at FSU

Popular in Home Economics Clothing And Textiles




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Date Created: 09/17/15
CH 5 Govt protection 1 3 1 9 10 Agencies and commissions a FTC govts most aggressive agency b Monitors all online ads enforcement power c Responsible for laundering instructions sewn in to every piece of clothing Consumer product safety commission provides info to consumers on what safety features to look for in products and announces recalls a Conduct research on potential product hazards FDA promote and protect the public health by helping safe and effective products reach the market in a timely way a Food drugs cosmetics bottled water USDA dept of agriculture responsible for safety of meat poultry and egg products Dept of Justice to enforce the law and defend the interests of the US based on the law Mergers when two or more companies combine into a single unit a Horizontal combines direct competitors in the same product lines and markets i Ex Two dept stores in the same town merging b Vertical combines supplier and company or customer and company i Ex Product of raw material also manufactures and wholesales the material raw material end product Securities and exchange commission to protect investors and maintain the integrity of the securities stocks and bonds market National Highway traffic safety admin works to reduce injuries and develops min performance standards by enforcing safety standards on motor vehicles a Goal to reduce highway deaths injuries and property losses Federal consumer info center FClC help federal agencies and depts Develop promote and distribute useful info to the public a Publishes a new consumer info catalogue every 4 yrs i Topics included cars computers education food health housing Consumer problems a Fraud b High elderly population from Orlando down to Miami 11 Nongovernment proconsumer groups a AARP American assoc of retired persons b American council on consumer interests c American standards association d BBB better business bureau e Center for auto safety f Center for science in public interest g Consumer federation of America 12 Media mix combination of media vehicles media and marketing tools CHAPTER 6 1 Consumer behavior the buying behavior of consumers 2 Steps in the consumer buying process a Pre purchase i Assessing need i Searching forinfo 39i Evaluate alternatives iv Selecting a product or service b Purchase i Buying c Post purchase i Evaluating after purchase through use and comparisons 3 Marketing mix a Company sells variety b lncludes info AND product price distribution and service 4 Info search rule a A consumer will search as long as the cost of the search is less than the expected savings from the search 5 Experience good a Consumer gets relevant info after purchasing item ie foodentertainment 6 Credence good a Consumers never get all the needed and relevant info ie drugs 7 Brands a Nike b Family brand same name brand given to several products ie frito lay CH 7 Decision making and the influence of advertising 1 Uniqueness theory individuals vary in the extent to which they wish to be different 2 Price discrimination diff prices charged by hotels flights cruise lines depending on when trip is booked 3 The avg child watches 200 TV commercials per day 4 Advertising goals a lncreased sales b Perception change c lncreased product awareness d Provision of remindersreinforcements 3quot Effective advertising includes a Memory b Exposure c Attention grabbing power d Understanding message 6 Public service announcement not paid advertising 7 Puffery IS LEGAL ex quotThe best pizza 8 Social marketing putting good face on the company 9 Parkinson s law job expands to fill the time available to accomplish the task a Ex People who have all day to shop will CH 8 Food and beverage issues 1 Low income spend more on food than high income 2 Consumer spending on food has dropped 10 between 1990 and 2000 3 MYPyramid Plan v v v v vv 10 11 12 13 14 a Developed by USDA b Help to choose the foods and amounts that are right for diff age groups quotslow foods began in Italy a Enjoying local cuisine slowing down and buying locally produced products Organic foods a USDA tests b Cost 1550 more c Has to be 95 certified organic to get USDA seal d Cosmetics must be 75 organic Biotechnology use of bio systems or organisms to create or modify products Food irradiation a Exposing food to radiation for commercial purposes Additives substances added to food either intentionally or by accident Preservatives antioxidants and other additives that slow down spoilage or maintain desired qualities last longer ex bread GRAS list generally recognized as safe a Sugar salt and herbs More people underweight in society Radio frequency identification RFID a Tiny chip in products that allows for the automatic tracking of products Pull datetake off shelf Expiration date last day to consume product CH 9 Health and Wellness lssues 1 Wellness ability to live life fully with optimal health and vitality a 6 components i Physical wellness 2 3 v 9 10 11 12 13 14 Emotional quot Intellectual Spiritual Interpersonal and social wellness Environmentalplanetary Well being state of being happy healthy or prosperous Maslow s Hierarchy of needs a Physiological needs safety belongingness and love 9 esteem self actualization Quacks unscrupulous individuals specializing in medical or health swindles Junk science a Little or no evidence to support claims Healthcare rising Lack of efficacy a The pill or treatment fails to produce the desired outcome Biologics a Vaccines b Blood c Tests to detect HIV 3 main things people die from a Heartdisease b Cancer c Stroke Malpractice insurance a Doctors and clinics have this in case they are sued by patients Chronic disease a Develops over long period of time Tanning beds not healthy Botox a Injection b Done by physician Aspirational products a Consumers aspire to own these products


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