INTRO TO MASS MEDIA
INTRO TO MASS MEDIA MMC 2000
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This 4 page Class Notes was uploaded by Breanna Champlin Sr. on Thursday September 17, 2015. The Class Notes belongs to MMC 2000 at Florida State University taught by Staff in Fall. Since its upload, it has received 211 views. For similar materials see /class/205550/mmc-2000-florida-state-university in Mass Media Communication at Florida State University.
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Date Created: 09/17/15
Chapters 1 amp 2 Review for Quiz 1 Communication the transmission ofa message from a source to a receiver the process of created shared meaning Interpersonal communication communication between 2 or a few people no source or receiver Encoding message is transformed into an understandable sign and symbol system Decoding the signs and symbols are interpreted OsgoodSchramm model demonstrates the ongoing and reciprocal nature of the communication process Noise anything that interferes with successful communication Medium the means ofsending information carries encoded messages ie computers newspapers radios Mass Medium when a medium that is a technology carries messages to a large number ofpeople the plural of medium is media Mass communication the process of creating shared meaning between the mass media and their audiences Carev s cultural definition of 39 39 quotCommunication is a symbolic process whereby reality is produced maintained repaired and transformedquot Culture the learned behavior ofmembers ofa given social group culture is learned Dominant Mainstream culture the one that seems to hold sway with the majority ofpeople Boundedcocultures small cultures within the large national culture Technological determinism the idea that it is machines and their development that drive economic and cultural change Media literacy the ability to effectively and efficiently comprehend and use any form of mediated communication Oralpreliterate cultures those without a written language Griots talking chiefs Ideogrammatic alphabets picture based alphabets Syllable alphabet an alphabet employing sequences of vowels and consonants words Parchment paper made from the dried skins of animals Papyrus Literacy the ability to effectively and efficiently comprehend and use written symbols Art Silverblatt identified the 7 fundamental elements of media literacy Multiple points of access to approach media from a variety of directions and derive from it many levels of meaning Thirdperson effect the common attitude that others 39are in uenced by media messages but that we are not Genre Conventions Production values the choice of lighting editing special effects music camera angle location on the page and size and placement of a headline Dayand date release Formats Platform Media multitasking Convergence Concentration of ownership Conglomeration Economies of scale Oligopoly Globalization Audience fragmentation Narrowcasting Niche marketing Targeting Addressable technologies Taste publics groups ofpeople or audiences bound by little more than their interest in a given form of media content Hypercommercialism Bugs obnoxicons Product placement Brand entertainment Payola Webisode WiFi Synergy Fraction of selection the graphic description of how individuals make media and content choices based on expectation of reward and effort required Platform agnostic Blog Cost of entry RSS really simple syndication Appointment consumption Consumptionondemand
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