INTRODUCTION TO PR
INTRODUCTION TO PR PUR 3000
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Mr. Nestor Miller
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This 3 page Class Notes was uploaded by Mr. Nestor Miller on Thursday September 17, 2015. The Class Notes belongs to PUR 3000 at Florida State University taught by William Gilmer in Fall. Since its upload, it has received 21 views. For similar materials see /class/205632/pur-3000-florida-state-university in Public Relations at Florida State University.
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Date Created: 09/17/15
Higher Education President chief PR officer Vlce president development advancement University Relations heads overall area Includes fundraising information services media relations alumni and special events sometimes governmental relations Functions administration and fundraising Oversees news information media relations publications special events Media Relations News Bureau is the most visible of university of ces and sends out news releases Promotes Faculty and staff Distributes news about staff Supports other parts of university advancement Deals with media inquiries Role of Pr officer Counselor needs immediate access and direct reporting line to president Serves internal public students faculty staff alumni donors board may serve atheletics Deals with external publics such as legislature associations NCAA Other external publics Community may serve on boards ex USAF Prospective studentsparents help developdesign recruting plans devices Message to each group has to be unique May Direct sports publicity Deals with sports fans Sports critics Pro teams High Schools Prospective athletes Media Government Title Nlne Related to equity for women publicity Creates unique watchdog public Profession Association Council for the advancement and support of Education key PR arm for higher ed Continuing education ethics certi cation networking Key Role for Higher Ed PR Crisis Communication Need communication plan Need key contact lists for telephoning and emailing VA Tech Ted Bundy FSU Danny Roll UF Lessons of Va Tech Communication more important than ever Distiction between proactive and reactive Failure to make university relations part of management Key Publics Facultystaff use of newsletters and emails Facuty who understand philosophy and are part of setting will perform better Students represent largest PR arm teaching quality determines allegiance Alumniother friends biggest givers Governmental affairs role Leader in competition for money Defends against nancial cuts Establishes identity in minds of legislators Responds to lawmaking favors Prospective Students Need has lead to highly competitive recruiting Colorful publications Scholarships Tapes USB drives CD s Elementary and Secondary PUbIlC Relations Pr person reports to superintendent Works with board Contact bewtween media and board Key difference between college and school PR programs schooling is required so media is friendlier to schools Key Publics for schools voters media audiences community parents School Crisis Communication Weather Heath Safety Transportation Athletics Public Education Politics Unique role and publics Legislature CityCounty Commisions Bond Issues Tax lSsues Accountability and Testing Key Issues for public education and public relations Practitioners TEacher Quality Always a concert to general public and needs to be part ofthe ongoing PR campaign Ethics Required in colleges unique case occurs where Academic Freedom is concern professors only
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