J1100 New Voices, New Models
J1100 New Voices, New Models 1100
Popular in Principles of American Journalism
Popular in Journalism and Mass Communications
This 6 page Class Notes was uploaded by Kathryn Hardison on Wednesday March 9, 2016. The Class Notes belongs to 1100 at University of Missouri - Columbia taught by Marina Hendricks in Winter 2016. Since its upload, it has received 15 views. For similar materials see Principles of American Journalism in Journalism and Mass Communications at University of Missouri - Columbia.
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Date Created: 03/09/16
J1100 New Voices, New Models Journalists’ Predictions o 2009 Mark Luckie 10,000 words Head of journalism and news at Reddit.com Predictions o Journalism is headed towards interactivity o Take 10,000 word story in print to a story viewers can pick/choose to read o Crowdsourcing will help contribute to news by a tip or a source Nick Penniman Predictions o Chaotic media environment o Flatter Less big media organization dominating news coverage Faster/immediate/interactive We’re losing investigative journalism How to save it… o Non for profit will go to profit sectors o What Came True? Interactive Crowdsourcing keeping politics in line Emphasis on multimedia and technology More database journalism Obsession with horse journalism Changes in News Source o Age People under 50 go to Internet for news People under and over 50 still watch TV People 5065+ haven’t started using the Internet for news Craft and Davis pg. 110111 What’s changing and underlying shifts o Economic Factors Media conglomeration Big 6 Ownership trends lead to tension between models Market and public sphere News media in crisis Newspapers Debt Newspapers tried to expand Great recession Housing market tanked US in chaos New monopoly challenge: the Internet Blogging and citizen journalism Changes in the news consumption habits High operating costs Decrease in revenue “Free” content “Craigslist” effect o Online ads vs. print ads Max exposure in newspaper is equal to the circulation of the paper Digital ads have the power to set rates “Dollar to Dime” o Newspapers lose monopoly because of ads o Newspapers’ Response Downsizing Buyouts Cutting jobs 20072009 the number of jobs went down by 25% Changing print days Online only o Newspaper Downfalls Working on print is less appealing Content suffers Less people cover more topics Local newspapers won’t cover national/international news because of the lack of space You don’t get ALL the news Less watchdog Clickbase increases Loss of institutional memory All the veterans survive the layoffs so new journalists don’t have a chance Less reader loyalty 31% stopped reading a news outlet because it no longer features what the person wants Journalism Transformation o Four Trends New funding models Nonprofit news o IRS tax code: being organized and operated for religious, charitable, scientific... o Gives money to organized charities o Completely different against market model 3 types o Local news: serves cities/towns STL Beacon Founded by STL Dispatch veterans in 2008 Merged with STL Public Radio in 2012 UMSL, Mizzou J School, RJI collaboration o State government and politics Texas Tribune Nonprofit, nonpartisan Largest state house news bureau in the US 2009 $4.5 million budget in 2012 o Member supported o Grants Content free to state news organization and Washington Post Pushes community engagement o National investment: emphasis on major projects, not just daily news Pro Publica Investigative journalism in the public interest 2007 Adaptation to contemporary journalism o Creates social value Provide unique, relevant content Attract, understand, engages with audience o Creates economic value Multiple revenue streams: foundations, sponsorships, ads, events, donors o Adapts and innovates Invests in technology, marketing, and business development Profit o Adaptation Pay walls A system that prevents the user from accessing content without subscriptions First was WSJ in 1997 Hard pay walls o Minimum to no access without subscriptions o Risky, major deterrent to attracting users Soft pay walls o Metered model o Sets a meter on how many stories they see before subscribing o Grows readership over longterm because they’re encouraged to read o Some free content Hyper local Journalism o Definition A form of journalism marked by its intense focus on locality Community news, defined by geography Citizenproduced Distributed through blogs Goal: engage with citizens o Drawback Difficult to sustain Businesses with ad budgets o Craft and Davis Patch National net of oneperson bureaus offering hyper local coverage of suburbs o Big city with suburbs Purchased by AOL Began with huge attention but major downsizing led to a majority stake being sold to Hale Global “… the Grateful Dead of the Internet.” Spot Us Old and New Approaches o Old: legacy media Magazines, radio, TV, newspaper Depend on diverse mass audiences and ad revenue Predate the Internet Oneway communication o New: digitalfirst Serves the audience quickly on digital platforms Twoway communication Digital first takes legacy media and reorganizes it to break the news on digital first Hybrid Platforms o Aggregators and Curators Pull stories from the web to appeal to the audiences’ interest Some platforms summit a story from social networking o PersonalityFueled Blogs/SingleIssue Sites Begins with a single topic but morphs outward o Disruptors Start ups deliver content in new ways that alter the marketplace o What is Required Craft and David page 126 Clay Shirky Is there plausible promise? o Why should anyone join the group? Will it draw a crowd? Are the tools effective? o Does the site have collaboration and allow the community to come together? Is there an acceptable bargain with users? o What is expected of the user and are the returns enough to make the user want to participate? Ex: Twitter, YouTube People can create and share content and communicate with huge audiences
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