The Press in America
The Press in America JOUR 1002
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This 4 page Class Notes was uploaded by Jonas Howe on Thursday September 17, 2015. The Class Notes belongs to JOUR 1002 at University of Connecticut taught by Timothy Kenny in Fall. Since its upload, it has received 37 views. For similar materials see /class/205842/jour-1002-university-of-connecticut in Journalism and Mass Communications at University of Connecticut.
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Date Created: 09/17/15
11122009 notes George Eastman Eastman Kodak Company inventor of modern lm 0 previously WetPlate Technique 0 invented Dry Plate Process perfected by 1880 o 1880 demonstrates process at one of rst National Photographers Convention 0 1880 rst time halftone process and photographs appear in newspaper 0 New York Graphic 0 1888comes up with idea for rst role of lm 0 9 Brownie Camera box camera Eastman invents with roll lm inside 1900 0 25 sold with roll of lm developed idea of developing pictures and replacing camera with new lm 0 you press the button we do the rest 0 Invents color lm in 1932 o Polaroid Camerainstant camera 1947 Jacob Riis major role with photography 1890 How the Other Half Lives 0 Journalist and social reformer police reporter for NY Tribune by 1877 o Roosevelt Most useful citizen of New York 0 Among rst photographers to use ash 0 Captured reality of lives of ppl in slums Chapter 14 Development of Advertising 17001900 What is advertising 9 action of calling public attention to something by paid announcers 0 News that is paid for 0 Information about product and useful services that serve a valuable need 0 Ppl want advertising available as part of news packageproduct 0 Focus short highly visual intentionally vague messages 0 Easier to remember not especially pointed in discussion 0 Rely on stereotypes classic shorthand 0 At the expense of community advertising glori es consumerism o Pushes for a willingness to do whatever it might take to produce a sale Basic types of advertising 1 Tells consumerist what products are available and why you should buy them 0 Gives pricesnews value 2 Tries to create a need within consumers for purchase of item 0 Psychological manipulation over straightforward factual information o Manipulative type best suited for selling today 3 Political Advertising encourages ppl to vote a certain waysupport certain issue o Emotional appeal facts often inconsistent 0 Promote the reputation of the corporation 0 Creates problem where consumer is made to feel insecure 0 Business side of media role of programming and television is meant to deliver an audience for the advertiser Early American Advertising Excitement about what was going on in Europe London through advertising Symbolic Advertising early form of advertising 0 Something that stands for larger ideameaningconcept pamphlets posters etc o Colonial Era 0 Example pawn broker 3 balls Newspaper Ads 1704 Boston Newsletter 0 lst ads for runaway servants and slaves 1730 s Pennsylvania Gazette illustrations to promote ads Benjamin Franklin 19Lh Century newspapers handling ads differently dep t stores How James Gordon Bennett Changed Advertising 0 Demanded advertisers frequently change ads 0 Generated more income for himself and traffic for advertiser Robert Bonner 1850 s New Y orkLedger wrote stories that appealed to women 0 Told advertisers he had a lot of women readers so they should advertise with him Advertising Agencies bought space in newspapers and resold space to advertisers Volume of advertising 200 million in 1880 to 3 billion by 1920 1800 s post civil war advertising in magazines commonplace 0 Literary types for some kinds of ppl so it was profitable for advertisers Food soap household products start appeaing in advertising Important Advertising Figures of 1800 s Volney Palmer 1842 ad agency in NY listed place as dabbling in Poem and Advertising 0 Placed ads in newspapers for anyone who contacted him 0 Sold idea of advertising to advertisers George Rowell 1865 Rowell s Agency 0 Establishes 1St journal for advertisers Printer s Ink 0 1869 Rowell s American Newspaper Directory 0 Listing that showed circulation figures for more than 5000 publications in US and 300 in Canada Francis Ayer F W Ayer and Sons 1868 also published Ayer and Sons Manuel forAdvertisements similar to Printer 3 Ink American NewspaperAnnual listed every newspaper and magazine in US and Canada 0 Info about newspapers and magazines Represented only advertisers in dealings with newspapers others represented both 0 Helped advertisers with how they should produce ads etc Concerned with credibility of advertising 0 1896agency no longer accepted Beer Ads halted Whiskey Ads91900 s stopped patent medicine ads Madam Restell advertised products and services for abortion in NY newspapers 0 Called herself a physicianabortions becoming more popular Lydia Pinkham sold herbal based concoction that was said to be antidote to female problems 0 Highly alcoholic o became millionaire by branding herself put her face on product branded herself o Lydia Pinkham Brand Modern Advertising 1900present Changing as new mediums of news emerge Until 1960 s almost all advertising directed at one mass market set standard of living Today advertising markets very specific targeted 0 Know who they want to reach and how they want to reach them 0 Direct marketing of advertising produces highest revenue for costs 0 Decides who audience is and how to get money out of them Modern advertising starts in 20 11 century Everything we own sold through advertising notion things will help us and make us better people talked about Cadillac as a status symbol showed maids in houses using a cleaning product emphasized rich ppl with maids use it so normal person can use it to 1930 s Scare Campaigns ppl consumed with prices and worry thriftiness important 1942 Advertising Council forms sponsors public service ads notion advertising should give back to populace 1950 s how products will benefit consumers advertising focus l960 s70 s art livens ads caters to emotional needs direct marketing increasing use of coupons as a direct marketing tool Albert Lasker ad agency called Lord amp Thomas 1898 0 Changed approach advertising agencies took 0 John E Kennedy coined phrase Advertising is salesmanship in print 0 Copy editor gave people a reason for why they should be buying stuff o Idea of selling people stuff in print ads thick with words laid out in nice graphics designs 0 Highly technical reasons for purchases People start to think ads should suggest you should buy things not insist J Walter Thompson Ad Agency Stanley Resor began to use approach of tending towards emotional appeal chief copywriter Helen Lansdown the skin you love to touch
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