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Effects of Mass Media

by: Reggie Adams

Effects of Mass Media COMM 3300

Reggie Adams
GPA 3.72

Rory McGloin

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Rory McGloin
Class Notes
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This 1 page Class Notes was uploaded by Reggie Adams on Thursday September 17, 2015. The Class Notes belongs to COMM 3300 at University of Connecticut taught by Rory McGloin in Fall. Since its upload, it has received 77 views. For similar materials see /class/205884/comm-3300-university-of-connecticut in Communication at University of Connecticut.

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Date Created: 09/17/15
Final Review Ch 712 Ch7 Ch8 Ch 10 Ch 11 Ch 12 Incredible hulk reactions ofbeing afraid Theories ofpersuasion relationship bw involvement in cultivation how does media persuade Great American values test good method research ELM involvement determines which route is taken News amp political content Agenda setting 19681972 0 The material that is chosen to be put in the media has an in uence on what we think is important Cultivation theory Gerbner studies difference between heavy and light tv viewers mean world syndrome overestimate crime in real world Spiral of Silence internet changes this feature anonymity Diffusion ofInnovations categories issues proinnovation bias assumes all innovations will be adopted not predictive posthoc theory Media stereotypes body image conclusions Carnegie melon study New media tech Theory by Joe Walther social information processing theory Augmentationdisplacement hypothesis Usesampgrats starts with user user has this effect on media Critique social desirability may not honestly selfrep ort EXternalamp internal validity Survey approach has high internal validity Medium is the message Critique of Marshall mccluen Presence realism aggression rorys research


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