Introduction to Social Research
Introduction to Social Research Soc 320
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This 4 page Class Notes was uploaded by Alexzander Cole on Thursday September 17, 2015. The Class Notes belongs to Soc 320 at Washington State University taught by Staff in Fall. Since its upload, it has received 8 views. For similar materials see /class/205957/soc-320-washington-state-university in Sociology at Washington State University.
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Date Created: 09/17/15
Chapter 9 Survey Research Part 1 The Art of Asking Questions Survey ltA research method involving the collection of data from a sample of individuals through their responses to questions ltA series of questions that is asked of some set of people Good Questions lAre unambiguous lMake sense given the context of the survey HAsk for information that is accessible to respondents Unambiguous HThe phrasing makes it clear What you are asking The grammar and syntax are correct The question is specific Ambiguous lHas anyone in your family ever been committed Ambiguous lHow believable is the information about seX that you learn in school Ambiguous iWhat is your address Makes Sense in Context iThe questions asked correspond to What the survey is about Nonsense HThis survey is about satisfaction with teachers What is your favorite brand of laundry detergent Accessible Info l IA respondent could answer the question with information available at the time of the survey IInfo that is in a person s head ltSalient Important memorable pertinent significant Not Accessible lHow many times in your life have you been to the dentist Not Accessible lWhat did you do last year on June 20 Not Accessible iWhat is the name of the rst babysitter you ever had Good Questions lAre unambiguous Make sense in the context of the of the survey topic Ask information that is accessible to respondents Question Phrasing IUse appropriate language ltWrite questions in full sentences lBe reasonably specific HAvoid double barreled questions IAvoid jargon and slang ltAvoid negative questions Avoid leading or loaded questions Use Appropriate Language Keep your audience in mind Choose simple over complex Not Appropriate HWhat is your educational aspiration HWhat is the number of matriculants at this post secondary institution Full Sentences iWrite your questions in full sentences
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