Quantitative Techniques in Sociology I
Quantitative Techniques in Sociology I Soc 321
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This 4 page Class Notes was uploaded by Alexzander Cole on Thursday September 17, 2015. The Class Notes belongs to Soc 321 at Washington State University taught by Staff in Fall. Since its upload, it has received 10 views. For similar materials see /class/205958/soc-321-washington-state-university in Sociology at Washington State University.
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Date Created: 09/17/15
I Survey Design I A mixture of science and art A Good Question Phrasing 1 Use appropriate language 5Write questions in full sentences 9 Be reasonably specific 5 Avoid doublebarreled questions sAvoid jargon and slang 391 Avoid negative questions 5 Avoid leading or loaded questions Cover Letter 5 Indicates who you are 5 Explains the purpose of the survey Provides the fine print that is required by the IRB 39 Encourages participants to complete 0 Sometimes we include incentives Review Good Questions yAre unambiguous 39Make sense in the context of the survey Ask information that is accessible to respondents i l More than good questions vWe also have to consider the survey design Basics survey Title Short introduction if no cover letter aSurvey questions Thank you Survey Title 39vlt should be something relevant to your topic Keep it fairly short sMake sure that it is not leading Survey Order Topics 39vGroup similar questions together oAll questions about X oAll questions about Y oAll questions about Z Survey Order Within topics 5 Even within topic areas question order matters Important to consider the implications Survey Order Ease Start with questions that are quick and easy to answer 39vLeave the most difficult and sensitive questions to the end oThe first question should be interesting and about the survey topic Demographics Most survey designers suggest putting the most important questions first people get tired of answering questions Therefore consider putting demographic questions at the end of the survey Question Order Example 5 Response may be different if I ask How satisfied are you with your college experience How satisfied are you with your SOC 321 experience 5 Versus How satisfied are you with your SOC 321 experience How satisfied are you with your college experience Visual Design 39erep it simple ulnclude lots of white space 539 consistent in your questionanswer style 39vProvide helpful instructions nl Better Do you agree disagree or are not sure if this company has the following Agree Not Sure Disagree A good vacation policy 2 2 t A good health plan a 2 t A good retirement plan a 2 t Competitive salaries a 2 t For Other Types of Questions r When we use categorical responses it is preferable to vertically align the response categories rather than place them horizontally Yes it does take up more space but it also produces more accurate responses Do you agree disagree or are not sure if Quick Example this company has the following A good vacation policy agreedisagreenot sure A good health plan agreedisagreenot sure A good retirement plan agreedisagreenot sure Competitive salaries agreedisagreenot sure YUCK Please rate the following aspects of Company X39s products THIS NOT Example How many classes are you enrolled in this semesmr D One D Two D Three D Four or more How many classes are you enrolled in this semester D One D Two D Three D Four or more Overall Quick Tips Keep your survey short I Do not use too many fonts or colors as K I this can become distracting quot eep your survey Slmp e39 I Serif Fonts like Times New Roman are the 391 Make your survey easy to fill out mm for Peoplemmd M k H NEVER USE ALL CAPITAL LETTERS r a e YOUI Survey VISUa y a Only use bold italics or underline if it Will add appealing to your display Bold and italics are preferred for emphasis quot Keep the layout conSISte nt Underline mnds to be a bit much More Quick Tips 1 Remember to number your pages a Number your questions all of them and in sequential order 5 Use subheadings to help your respondent l