Introduction to Apparel, Merchandising, Design and Textiles
Introduction to Apparel, Merchandising, Design and Textiles AMT 108
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This 2 page Class Notes was uploaded by Mrs. Lucinda Kling on Thursday September 17, 2015. The Class Notes belongs to AMT 108 at Washington State University taught by Joan Ellis in Fall. Since its upload, it has received 63 views. For similar materials see /class/205974/amt-108-washington-state-university in Apparel, Merchandising, Design & Textiles at Washington State University.
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Date Created: 09/17/15
AMT 108 Granger Chapters 1 5 10 13 amp 15 a General job descriptions Test 2 Study Guide I Merchants of Cool 11 Rocket Science Retailing 111 b Responsibilities c Quali cations IV Dias Chapters 5 6 amp 7 a Chapter 5 i ii iii iV De ne Trend Forecasting Understand forecasting theories 1 Trickle down theory 2 Trickle up theory 3 Trickle across theory Know the 5 main fashion in uences 1 Understand their impact 2 Know examples of each Tools used in our industry to predict fashion 1 What are they 2 How to they help the industry b Chapter 6 i ii iii V39 Viii Define Consumer Behavior Understand the different types of consumer decision making 1 Habitual decision making 2 Limited problem solVing 3 Extended problem solVing The different types of products Consumer buying process 1 All the stages 2 What happens during these stages The buying motives 1 What are they 2 What types of products fit into these categories Association groups Reasons for purchasing fashion Maslow s hierarchy of needs Market segmentation 1 Define market segmentation a Understand product parameters b Understand generational Marketing 2 How do we segment markets a Demographics b Psychographics c Behavioral X Know different ways companies research markets Chapter 7 i The 4 P s ii Product 1 The product includes 2 Product Assortment iii Price 1 Know all price considerations 2 Know all pricing strategies iV Place 1 Distribution strategies 2 Types of stores a example specialty store 3 Characteristics of each type of store a example specialty stores have a narrow focus V Promotion 1 Know all areas of promotion
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