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Introduction to Apparel, Merchandising, Design and Textiles

by: Mrs. Lucinda Kling

Introduction to Apparel, Merchandising, Design and Textiles AMT 108

Marketplace > Washington State University > Apparel, Merchandising, Design & Textiles > AMT 108 > Introduction to Apparel Merchandising Design and Textiles
Mrs. Lucinda Kling
GPA 3.86


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Class Notes
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This 5 page Class Notes was uploaded by Mrs. Lucinda Kling on Thursday September 17, 2015. The Class Notes belongs to AMT 108 at Washington State University taught by Staff in Fall. Since its upload, it has received 58 views. For similar materials see /class/205975/amt-108-washington-state-university in Apparel, Merchandising, Design & Textiles at Washington State University.

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Date Created: 09/17/15
The Textile and Apparel Business One of the most globalized industries in the world 10 of world business USA consumes more product per capita than any where e se More than 200 countries egtltport products to the USA Domestic production on the decline for 10 years Product types Home Textiles wth Industrial Road bed stabilizers Tyve is Hart valves Apparel To protect or enhance the appearance ofthe human body Merchandising Many product types Grocery video gas clothing etc The process Fiber Fabric Dsign Manufacturer Wholsalebuyer retail Merchandising Defined Area of an apparel company that develops strategies to have the right merchandise at the right price at the right location to meet the wants and needs of the target customer Burns and Bryan 997pg 419 4 The process of planning developing and presenting product lines for identi ed target markets with regard to pricing assorting styling and timing unz1998 The activities involved in buying and selling finding customers providing them with what they want when they want it at prices they can afford and are willing to pa Jamow Guerreiro and Judelle 1987 pg 505 Comparedito Retailing Retailing Selling goods and senices to the ultimate nsumer One component of the trade matrix Material manufacturer and ilpplier Finished goods manufacturer eiailer Consumer Merchandising is a business function that may operate at any leve Compared to Marketing Marketing is the act of bringing together buyers and sellers R Kean merchandising as a subset of marketing G Kunz Interactive yet equivalent functions The process of plannin develo in an presenting product lins for identi ed target markets with regard to pricing assorting styling and timingquot Kunz 1998 Three major functions Line planning Assortmentmixing Delivery and allocation Merchandising plans Line development Buying at wholesale Internal product development Combination Product development Design Line adoption Ted1nical designSamples Line presentation Internal For adoption Wholesale Consumers Multichannel Constituencies Egtltecutive Constituency Management 5 Mission and business plan Target markeE Price lines Product selection Quality Job titles CEO coo CFO VP s direcmrsmanager etc Succss measured by obtainment of objectives and R01 to stakeholders Merchandising Constituency Interprets consumer preferences Pro t center of company Plans develops and edits product lines Sourcing and production capacities Oversees development of product Design fabrication styles assortmenls pricing visual presentation timing Job titles Marketing Constituency BUY r De ning target market Dslgner Branding and imaging Merchandise manager Product development manager I Prometlon Success measured by GM inventory levels 39 Sales opportunit39es turnover ROI markdown percentage 39 Strategies for QrOWth costs sales per square foot sell through Research Job titles Operations Constituency Advertising manager Manages people and physical property Manufacturer representative Human resources Market rsearcher Inventory PR Facilities Sals manager Equipment Success measured by market share Quality control advertisingsales ratios rate of sales increase Jobs Success measured by employee Information manager retention stocksales ratios materials Inventory controller utilization labor productivity break Receiving manager even Distribution manager Personnel mana er Recruiterheadhunter Technical design functions here also Finance Constituency Evaluating pro tability Setting future goals All the money stuff Job 39 Financial analyst m n e Success measured in terms of investment and pro t Quick Responce Constituency Time to market Minimize time form concept to consumer Cuts across all other constituencies Focus on IT and telecommunication Chapter One From Spinning Machine to Quick Response 17891890 Mecha ation of Spinning Weaving and Sewing Several inventions Spinning jenny Samuel Slater Power loom Francis Cabot Lowell Cotton gin Eli Whitney Sewing machine Walter Hunt Elias Howe and Isaac Singer Ram39 39cat39ins Decrease in production time Increase in demand for ready made clothing Increase in dem was an economic issue Need of sailor miners and slaves Increase in middle class consumer who wanted rdable not custom cloth39ng The birth of Ready to Wear RTW Standardized sizes n39s war Civil war uniforms Distribution changes Catalogs Department Stores


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