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[S] Social Psychology

by: Lazaro Feest

[S] Social Psychology Psych 350

Lazaro Feest
GPA 3.63


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Class Notes
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This 1 page Class Notes was uploaded by Lazaro Feest on Thursday September 17, 2015. The Class Notes belongs to Psych 350 at Washington State University taught by Staff in Fall. Since its upload, it has received 17 views. For similar materials see /class/206011/psych-350-washington-state-university in Psychlogy at Washington State University.


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Date Created: 09/17/15
Conformity 21711 Notes Definition9 behavior change in order to do what other people are doing Why do people conform 9People conform because of what s called informational influence Eg Everyone s going one way I d betterfollow the main groupNormative influence is when people conform simply tofit in There s 2 types 1Injunctive norm describes the approved behavior in the group like wearing clothes 2 Descriptive norm documents what most people are doing right now wearing hats The petrified forest study9found theft declined near in39unctive signs and theft increased near descriptive signs The study found that the descriptive norm is usually stronger than the iniunctive normI even when the descriptive and iniunctive norms are combined quotDon t Litter is an injunctive norm quotEveryone s doing itquot is a descriptive norm THE DESCRIPTIVE NORM TENDS TO BE MORE POWERFUL the crying indian commercial actually increased littering When are people most likely to conform 1 If the behavior is something that many people are doing 2 When everybody in a specific group are unanimous 3 Group is attractive 4 People who do not like to stand out Positive or negative Conformity is less likely if Some deviants in the group are being tolerated The group is not attractive The issue is of central importance to selfconcept ex IF I m Christian and my friends are Jewish I ll probably stay w my Christian beliefs A special kind of person wants to individuate or stand out Social Norms Marketing Hi9 Use of conformity pressure to decrease problem behaviors Usually used to target such behaviors in high school and college students like drinkingsmoking Create the norm not to smoke andor not to drink in excess Basic idea show that most people conform together bynot doing problem behaviors some evidence that problem behaviors are reduced in severe abusers The social norms marketing approach seems to work but it may encourage mild users to increase their use SUMMARY Conformity is common and acceptable People conform for informational or acceptance reasons Conformity is relatively easy to disrupt It may be used to reduce problem behaviors


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