ADV AG COMMUNICA WRIT
ADV AG COMMUNICA WRIT AEE 4035
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This 6 page Class Notes was uploaded by Dr. Penelope Bradtke on Friday September 18, 2015. The Class Notes belongs to AEE 4035 at University of Florida taught by Staff in Fall. Since its upload, it has received 18 views. For similar materials see /class/207024/aee-4035-university-of-florida in Agricultural & Resource Econ at University of Florida.
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Date Created: 09/18/15
2182008 Headlines Based on the main point ofthe story Use sell words Wordsthat are stoppers orgrabbers Headlines sed tn denutethe number ur lines in a headlinet twur deck headwuuld havetwu lines Kicker 7 Small secundary headline abuvethe main head with supplementary lrlfurrrlatlurl Subhead law the headline Sumetlmes lsz full sentence Glossary or publishing terms 7 ht oust urrlzl cumrileglusszry htrrl Tips on writing headlines Short is usually better Can work rhymes quotes play on moviemusic titleslyrics Sometime clever and simple is best riOWEVER don39t be cute unless cute is called or Think about the art Use a dictionary and the stunfor inspiration 39 Need a verb somewher Tips on writing headlines Use the active voice Use action verbs Use numbers lAgainst AP Stylel 39 Flush left Single quote marks for direct quotes Do not editorialize exaggerate generalize or use longwords Keep it simple and direct Tips on writing Xerated Fill each line of the head within two Units of the letter x in lower case Lincoln Douglas in rletmre 1 li us xii Du e L elllelxu lmmzrmllb1gt lmm 93m Lult39nhl tinngln in llelmlt Il m l mu Dule Seutuu lle Warn m x x ml Lillmlllrnmlglla 1 llclmrc nulnV in in r Marvin 39 CI m Tmltl ml Headlines 39 VERV GOOD site to check http39 webkUedUeditheadshtrril Other sites http39lvasukibelavadiwordpresscorrl2006081Z howrtorwriterheadlinesl tt ZWWiMSer rd calsnnlnr regorrersreolboxzwnnngheadlrnes htrrrl Cutlinescaptions I Many times the first thing that is read Does more than describes the image Should tell enough of the story that someone knows what the actual story is about just by readingthe cutline Provides information that is necessary for the reader to understand the photograph Cutlinescaptions Provides information on who is in the photograph what is going on where and when the action happened and why the action is significant I One to two sentences in length I Good site Imp wwwnotrainenogainorgl rainfReleonchutsasE Pull quote Used as an entry point to entice a reader A great quote placed in larger type I Usually decided by the copy editor Breaks up the text Facts box Provides key points to a story Dates stats additional info Don39t be repetitive Pull quote Choose appropriate snippets for pullquotes 7 Use pull quotes notonly to quote the telttbut also to use tatthat ulls the reader into the text e select oramatic thoughtrprovoking or enticing acerpts to use as pullr quotes Keep pullquotes brief and to the point e a e the pull quote a quick bite of informatio a teaser e Don39tgiye away too much of the story in the pulquuote include only a single thoughtor theme in each pull quote Pull quote Keep pull quotesvisually short labout 5 lines or lessl Make pull quotes stand apart from accompauyi text a different typeface setting itoff by s mns of tar colu quotes e Use the same fonts font size graphic elements and color for all pull quotes in an article Pull quote I Keep pull quotes away from competing design elements Don39t place a pull quote too close to the bottom of the page or where it will compete with headlines subheadings or other graphics on the page I Keep adequate space between pull quotes and adjoining text 2182008 Byline Name Sometimes includes Job positiontitle EXAM PLE By Ricky Telg Staff writer Jump lines mum 7 ifiumvingtn m next page manemm usuaiiv an 53V quot52an nntinuesquot quotuntinuesquot m quotmare an Dagexx quot Darla themagminenewsvavin nea tn n mummmwnmmemagg mquot 42 a imummwgeys outage75vauwauminciu ememMPHE D imMmmwgeu me Home 39iumped39son 2182008 Designing Covers Gotta have DeSIgnIng Covers Text Title of publication Color Publication info volume date Yellow White Matchingcontrasting colorw photos Inverted colors Bordershadow sets offfrom background Font size Vanng sizes based on importance Most important is biggest size Designing Covers Designing Covers Photos Simplicityamp Unity Big photos esp of people Backgrounds are simple Closeups Animals closeups simple backgrounds Landscapes Simple Even smallthumbnail photos are close UP5 Text and photos build on each other Lines to draw you into the cover Trend is to cover part of the magazine title w a good photo Designing Covers Designing Covers Balance Graphics Almost always asymmetrical informal Bars text Look at the text and photos Buttons Shaded or colored boxes Contrasting colorwith text Red box with white oryellow letters RARELY do you see clip art on cover 2182008 Cover lines Most important editorial and design decision Aveiage of six percover Placement is important Clever but not too long Easy to read from a distance Many iaise a question Must Still be clear How to write cover lines Sex mrds lbut probably fmourtweygii gest and highest Use numbers iodd unique anes Na puns lwith exceptions Vary size oftype Raise questions Don t give away the answer Designing Covers Hints Follow design principles balance simplicity unity text Giab attention Drawin reader Don t clutter Don39t use bad photols Use closeups Show faces Oraanlzavuur Hnmlwllh sui Inuueihe Year39s Benn Waaainaa PLusmi 7 Hanan Guy in Hollywood 2182008 mm Paint Horse 73 An Equissage system worm nk 39 I Tram us with Frantiswhiningtun