Market Selection Factors and international marketing plan
Market Selection Factors and international marketing plan MKT 4420
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This 1 page Class Notes was uploaded by ChoYeeWinAung on Monday March 14, 2016. The Class Notes belongs to MKT 4420 at a university taught by Anthony Pantaleon in Fall 2016. Since its upload, it has received 23 views.
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Date Created: 03/14/16
Name: Cho Yee Win Aung 1. Identify foreign market selections. Market Selection Factors 1. Political Environment 2. Economic 3. Foreign Exchange Reserve(influence by political Environemnt) 4. Purchasing Power 5. Culture 6. Trade Laws(Tariffs and non-tarriff) 7. Tax 8. Banking Laws 9. Infrastructure 10. Foreign Investment Laws 11. Labor Laws 12. Intellucture property Rights 13. Corruption(Eg. Prime minster of malaysia secretly has over 6 millions in his bank acount) 14. Enviornmental laws 15. Technology 16. Social ( Eg: Crime) 17. Foreign Debt 18. Competition 19. Unemployment(Very important) 2. What is international Marketing Plan format? International Markeitng Plan Format 1. Company background(either existing or new company) 1. Product or services 2. Target Markets- Profile 3. Market entry requirements(Documents, lisences, Tariff, Taxes, Foreign investment laws) 4. Market penetration strategy