83115Notes.pdf Mkt 350
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This 4 page Class Notes was uploaded by Natalie Notetaker on Monday September 21, 2015. The Class Notes belongs to Mkt 350 at Missouri State University taught by Parker in Summer 2015. Since its upload, it has received 33 views. For similar materials see Intro to Marketing in Business at Missouri State University.
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If Natalie isn't already a tutor, they should be. Haven't had any of this stuff explained to me as clearly as this was. I appreciate the help!
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Date Created: 09/21/15
8131115 International Marketing Marketing to more than one country Ethnocentric we look at the US being our market not really any other countries Polycentric we look at two or more countries as our market Then we tailor a marketing program to match each of those countries Regiocentric we are going to try and look for products that t an entire region Ex South America Europe and North America World Wide Orientation Look at the entire world as our market Domestic Marketing All marketing strategies that focuses on the market in the country of origin Limited Exporting No international marketing strategies are developed by the rm 1 Microeconomic Analysis A Nature of country s exchange system 1 Market Driven Supply and Demand 2 Command Driven Gov Directed B Aggregate Consumption 1 Per Capita Income C Economic Advancement 1 Spent on survival goods 2 Spent on housingclothing 3 Discretionary Income 2 Microeconomic Environment A Entry Ba rriers 1 Tariff 2 Embargo A Source of competition B Source of competitive advantage 3 Cultural Environment A Codes of Social Interaction BLanguage C ReligionFaith D Morals and Etiquette 4 Political and Legal Environment A Internal considerations 1 Fractionalization of power 2 Fractionalization of population 3 Restrictive measures used to retain power 4 Social conditions B External Conditions 1 Aiances 2 Neighboring Countries Exporting 0 Indirect Direct Joint Venturing LicensingFranchising Contractual Agreements 0 Joint Ownership Direct Investment Dumping when you charge a lower price abroad than you do in your home market Transfer Pricing Transfer a product around until you nd the best tax deal Market An aggregate of people who as individuals or as organizations have needs for products in a product class and who have the ability willingness and authority to purchase such products Market Segmentation The process of dividing a total market into market segments or groups consisting of people who have regularly product needs Market Segment A group of individuals groups or organizations that share one or more similar characteristics which make them have regularly similar product needs The marketing organization gtgt 1 wellprepared marketing mix gtgt Ta rget ma rket Demographic Variables Age Gender Race Ethnicity Income Education Occupation Family Size Family Life Style Religion Social Class Geographic Variables 0 Region Urban Suburban Rural City Size County Size State Size Market Density Climate Terrain Psychographic Variables 0 Personality Attributes Motives Lifestyles Behavioristic Variables Volume Usage End Use Bene t Expectations Brand loyalty Price Sensitivity Gentri cation A movement back towards the city
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