Dr. Linvill's Comm 3010 Notes Week 1
Dr. Linvill's Comm 3010 Notes Week 1 Comm 3010
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This 3 page Class Notes was uploaded by Sara Notetaker on Monday September 21, 2015. The Class Notes belongs to Comm 3010 at Clemson University taught by Dr. Linville in Summer 2015. Since its upload, it has received 61 views. For similar materials see Communications Theory in Communication Studies at Clemson University.
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Date Created: 09/21/15
Notes Week 1 Chapters 1 amp 2 What is Theory 0 Set of hunches Informed hunches Systematic hunches quotCommunication is the relational process of creating and interpreting messages that elicit a responsequot Approaches to Communication 0 Objective approach The assumption that truth is singular and is accessible through unbiased sensory observation committed to uncovering causeandeffect relationships 0 Interpretive approach The linguistic work of assigning meaning or value to communication texts assumes that multiple meanings or truths are possible 0 Behavioral Scientist A scholar who applies the scienti c method to describe predict and explain recurring forms of human behavior 0 Rhetorician A scholar who studies the ways in which symbolic forms can be used to identify with people or to persuade them toward a certain point of view the study of the origin nature method and limits of knowledge the assumption that behavior is caused by heredity and environment data collected through direct observation liberation from any form of political economic racial religious or sexual oppression empowerment What makes a strong objective theory Explanation of data 0 Prediction of future events Simplicity Can be tested 0 Practical utility Conducive to quantitative research What makes a strong interpretive theory 0 New understanding of people Clari cation of values Aesthetic appeal 0 Community of agreement Reform of society Conducive to qualitative research Seven Tradition of Communication 1 Sociopsychological tradition Epitomizes the objective perspective Believes in communication truths that can be discovered through systematic observation 0 Focus on what is not what ought to be Employ surveys and experimentation 2 Cybernetic Tradition Communication as a system of information processing 0 quotThe study of information processing feedback and control in communication systemsquot 0 Relationships don t exist in a vacuum 3 The Rhetorical Tradition Communication as artful public address 0 quotThe art of using all available means of persuasionquot 4 The Semiotic Tradition Communication as the process of sharing meaning through signs 0 quotThe study of verbal and nonverbal signs that can stand for something elsequot 0 Meaning doesn t reside in symbols meaning resides in people 5 The SocioCultural Tradition Communication as the creation and enactment of social reality 0 quotthe structure of language shapes what people think and do the social construction of realityquot 0 Persons in conversation coconstruct their own social worlds 6 The Critical Tradition Communication as a re ective challenge of unjust discourse Culture industries quotEntertainment industries that reproduce the dominant ideology of a culture and distract people from recognizing unjust distribution of powerquot 7 The Phenomenological Tradition Communication as the experience of self and others through dialogue quotIntentional analysis of everyday experience from the standpoint of the person who is living itquot