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by: Dallas Friesen


Dallas Friesen
GPA 3.5


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Class Notes
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This 3 page Class Notes was uploaded by Dallas Friesen on Monday September 21, 2015. The Class Notes belongs to MK 8100 at Georgia State University taught by Staff in Fall. Since its upload, it has received 23 views. For similar materials see /class/209812/mk-8100-georgia-state-university in Marketing at Georgia State University.




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Date Created: 09/21/15
MK 8100 Buyer Behavior Marketing Research Guide M 3111 113 Find Articles 5 More Electronic Resources 5 Databases mm mm or B 1 II n 6 mm in Emil arrLl Emmyquot wwwIibrarygsueduresearchmk Data base Search Tips Boolean Connectors Use the connectors AND OR and NOT or AND NOT to broaden or narrow your search retail AND china china OR india retail NOT wal mart Nesting Combine parentheses Boolean connectors with parentheses to create search strings retail AND china OR india retail AND asia NOT india Truncation Use trunca on symbols to nd word variants these vary by database see Search Tips or Help menu auto nds automobile or automotive or automa c or automaton Business Research Data bases Overview Indust Informa on Business amp Company Resource Center Business Source Premier ry Market Insight SampP Industry Surveys Investext Plus Business amp Company Resource Center Business Source Premier Lexis Company Informatlon Nexis Business form Mergent Online Investext Plus Annual Reports and Company Financials Mergent Online Thomson One Banker Analytics Market Share Company Statistics and Rankings Business amp Company Resource Center TableBase Regulations and Issues Related to Doing Business in a Country EIU Viewswire EIU Country Commerce on campus only STAT USA GLOBUS amp NT DB Consumer Data Demographics and Market Size for Goods amp Services Mediamark Reporter MRI World Marketing Data amp Statistics Directory Information and Company List Building Reference USA Newspaper Magazine and Trade Publication Articles Business amp Company Resource Center Business Source Premier Fac va Lexis Nexis News form and Regional Business News Journal Articles ABIInform Business Source Premier 4162007 Market Analysis Demographic Information and Consumer Data General Demographics World Marketing Data amp Statistics List of Databases Access international country data including demographic economic and marketing statistics for 205 countries Best for country to country comparisons Demographics USA County Edition 2005 Ref HC101S22 ask at the Ref Desk Find geographic rankings and individual area statistics for population households retail employment BPI Buying Power Index EBI Effective Buying Income and more MPA Market pro le analysis Atlanta GA SMSA 2000 Ref HC108A25M25 Local consumer and business demographic variables broken down by ZIP codes Census Bureau http Z wwwcensus govz Select People amp Households for population data by subject age race income marital status etc and statecounty pro les American Fact Finder http fact ndercensus gov Click on Data Sets to access data from the 1990 and 2000 Censuses and the 2000 2005 American Community Surveys population and household Tip For Census data select Quick Tables For American Community Survey data select Data Pro les to see data for a particular area Ranking Tables to see states ranked from highest to lowest or Subject Tables to see details of a particular subject you ll be asked to select a geography type Metro Atlanta Atlanta city is a Place Atlanta Sandy Springs Marietta is a Metropolitan Statistical Area you can also select by County or ZIP code ZIP codes only available in the Census data Bureau of Labor Statistics httpzuwwwblsgovz Access data including the Consumer Price and Producer Price Indexes Wages and Consumer Expenditure Tip Select BIS tables or detailed statistics then customized tables one screen Lifestyles Lifestyle Market Analyst 2005 Ref HF541533U6 L54 Three sections Market Pro les lifestyles ranked in popularity for each metro area Lifestyle Pro les composites of each lifestyle Consumer Segment Pro les types of households Information is compiled from questionnaires You Are Where You Live http wwwclaritascomz Click on Free Stuff then You Are Where You Live to nd lifestyle analysis by ZIP code Consumer Data MediaInark Reporter List of Databases Contains consumer data for speci c products To access data tables click on the MediaInark Reporter button roughly in the middle of the page Select the current Product report Note You must register using your GSU email address 4162007


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