New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Law of Advertising and Public Relations - Patents and Trademarks

by: Megan Angelo

Law of Advertising and Public Relations - Patents and Trademarks JMC-40016-001

Marketplace > Kent State University > Culture > JMC-40016-001 > Law of Advertising and Public Relations Patents and Trademarks
Megan Angelo
Timothy A. Roberts (P)

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Patents and Trademarks Lanham Act Symbols Remedies Violations
Timothy A. Roberts (P)
Class Notes
Law of Advertising and Public Relations - Patents and Trademarks
25 ?





Popular in Culture

This 0 page Class Notes was uploaded by Megan Angelo on Wednesday March 16, 2016. The Class Notes belongs to JMC-40016-001 at Kent State University taught by Timothy A. Roberts (P) in Spring 2016. Since its upload, it has received 21 views. For similar materials see LAW OF ADVERTISING AND PUBLIC RELATIONS in Culture at Kent State University.


Reviews for Law of Advertising and Public Relations - Patents and Trademarks


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 03/16/16
Patents and Trademarks 35 Patent a constitutional property right Do provide a limited monopoly for inventors to pro t from innovation 3 Types Utility mechanical device electrical Plant invention of asexual reproduction natural plant Design new original and ornamental design CreationDuration USPTO agency in the department of commercegenerally last for 20 years from the day it39s led Trademark any word name symbol or deviceused by a manufacturer or merchant to identify hisher goods or service identi cation distinction Service Marks identify sources of services rather than goods Purpose identify origin of product or service law is identical to trademark Lanham Act 1946 governing law enforced by US Department of Commerce means for registeringconsumers are excluded Symbols R with a circle around it registered trademark TM Not registered trademark not protected SM service mark not registered not protected Process USPTO name address drawing of trademark list of all goods and services 5 specimens showing the trademark being used and a ling fee Must be distinct trademark examining attorney appeal trademark trial and appeal board If approved you must use the R with the circle around it phrase registered in US or reg US Pat of Tm off Owners purchase ads in professional publications inform names are trademarked Protection renewed every 10 years Must be maintained Could become into public domain Fight infringers Remedies lnjunction court order traditional Monetary Relief Not 100 but often signi cant when awarded Not Political communication editorial content parodies Violations 1 lnfringement quotknockoffquot Ex coache coach 2 Dilution blurring and tarnishing another trademark quotfamousquot marks a Federal Trademark Dilution Act 1995 spells out blurring tarnishing i Blurringdistracting from a mark39s effectiveness Ex Victoria Secret case ii Tarnishing disparaging the mark Ex dumb Starbucks Moseley v Victoria39s Secret 2003 Victors Secrets changed Victors Little Secrets sued for dilution Supreme Court ruled against VS No actual harm Trade Diution Revision Act 2006 Changed to quotpotential harmquot Dumb Starbucks Starbucks could have sued for tarnsishment Copyright parody defense Trademark NO commercial FTDA impact 1 Comparative Ads use of competitors trademark is allowed can compare differences Not similarities 2 Informational Ad references other trademark Cannot create confusion Can39t suggest a relationship


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Allison Fischer University of Alabama

"I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over $600 per month. I LOVE StudySoup!"

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.