Communication in Society
Communication in Society COMM 200
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This 24 page Class Notes was uploaded by Madisyn Pfannerstill on Monday September 21, 2015. The Class Notes belongs to COMM 200 at Ohio State University taught by Erik Nisbet in Fall. Since its upload, it has received 15 views. For similar materials see /class/209988/comm-200-ohio-state-university in Communication at Ohio State University.
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Date Created: 09/21/15
Comm 200 Announcements III Catherine Hechmer HP office hrs are MonWed 1130am 130pm III Any students who will require disability assistance for the quizzes midterm or final please contact me email or after class III Clarification this is no class on any of the exam days Introduction to Theory amp Research What is theory Theory a set of systematic informed hunches about the way things work System of Assumptions Informed Hunches Systematic Relationships cause and effect strength Appicabe to a wide set of circumstances Used to predict and explain a set of phenomenaexpanatory amp predictive off the mark mm Maii Parisu so vLooi FOR E IEoRY THAT maowrrio SALTOVERWJR gamma Metaphors of theory Theories as small nets Domains different for different situations Specificity Theories as interpretive lens Magnify Focus loss of larger picture Theories as maps make sense of the unknown where to gostartfinish shows what is important quotmapping the inside our headsquot Why Theory Kurt Lewin there is nothing so practical as good theory We have informal and often wrong theories about many things we re na39ive scientists Dating and Relationships Effects of Mass Media Witches misuse of theory be critical of theories What is Communication Communication is the process of creating and interpreting messages that elicts a response Messages everyway possible Creation communication is constructed Interpretation assign meaning Dynamic relational process outside of ourselves Elicit a response Ways of Knowing Epistemology How do we collect informationquot CultureCollective Commonsense IIWeII Expe ence III II Authority quotHe she they Empirical science systematic observation Objective vs Interpretive Theories Objectivist Truth is singular and is accessible through unbiased sensory observation Interpretive multiple means of truths are possible we assign truth linguistically usually theories are in the middle Social Science or Objectivist Approach A knowable world thru sciencetific observations everything is knowable Generalizability Focus on understanding Probabilistic not deterministic may happen High Scientific Intersubjectivity Goal is identifying regularities Deductive inductive Inductive vs Deductive Theory Construction Inductive process make specific observations then construct abstract generalizations infer universal from particular Deductive process logically derive abstractgeneral statements then apply them to specific instances Goals of Social Science Prediction Explanation why Understanding causal process closely tied to explanation Control Ways of Objectivist Knowing Quantitative Approaches Controlled Structured Generalizable SurveysPolls Experiments Content Analysis Qualitative Approaches More depth less breadth richer less controlled Focus groups Interpretivist Approach An interpretable world Contextualized Low intersubjectivity Focus on emancipation power Goal is providing interpretative guides to understanding the world around us Ways of Interpretive Knowing Qualitative Methods Contexualized less control unstructured Textual and discourse analysis Ethnographic research playing yourself in others shoes Personal interviews Good Scientific Theories Combination of various sources Explain Why Predict the Future Parsimonious Simple Broad in scope Logically consistent Testable Falsifiable Practical utility Heuristic makes mental sense Good Interpretive Theories New understanding insights of people self referential imperative not detached Clarification of values idealogy ethical imperative Aesthetic appeal Community of agreement Reform Critic of Society Common Ground Obicclivv Interpretive Communimlion I ilu lnlwm Imaml wugw O I mz 1 l lttnu m llii M Q I I I Not only Interpersonal Humm I dtli1lL39llvu Group dud Public Communication lllil39IIllillVlglt39l39iIn39tll n m i39mgel Il I ll ItlI FliI I I A 39lltlillJIill l lmW I i o Other Theories oPropaganda Interpretive 39 oGatekeeping Objective Framing Objective Massgommimnon Indexing Objective quot39L quot 39quot Uses amp Gratifications Objective oMedia Violence Objective k m I llll n MW 391 7pm Al39l ulcti Cultural Context i39i mmum mm II umn mt l39 tll Him nan Im u wimm Himi ally VL4 my ll lv hindiilul l39 lmmlm i llimn Mm i litml mum l 1 1 4 FIGURE 22 Classi tntinn nl imlmunitatinn Tluurim Auurtllng l0 Ohiutiw Interpretive Irltlvimv Communication Theory Paradigms Key Paradigms for Comm 200 Key Paradigms for Comm 200 Key Paradigms for Comm 200 Key Paradigms for Comm 200 Theories Fall Across Traditions
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