FUND OF HUMAN COM
FUND OF HUMAN COM COMM 1310
Popular in Course
Popular in Communication Studies
verified elite notetaker
This 41 page Class Notes was uploaded by Scot Strosin on Wednesday September 23, 2015. The Class Notes belongs to COMM 1310 at Texas State University taught by M. Houser in Fall. Since its upload, it has received 20 views. For similar materials see /class/212762/comm-1310-texas-state-university in Communication Studies at Texas State University.
Reviews for FUND OF HUMAN COM
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 09/23/15
PLEASE SILENCE CELL PHONES PUT AWAY LAPTOP COMPUTERS Platview of Chapter 15 What is Persuasion How Do I Use Ethos or Credibility to Persuade How Do I Use Logos or Logic to Persuade How Do I Use Pathos or Emotions to Persuade How Do I Adapt My Message to My Audience Be aware of your communication Liam Effectiv39 Iy use and interp ret no nverbal messag s A at is Persuasion Persuasion is the process of intentionally changing or reinforcing attitudes beliefs values andor behaviors The persuasive speaker invitesmotivates the listener to make a choice rather than just offering information about the options Wh i39t is Persuasion Atti uude Learned tendency to respond favorably or unfa glorably a or Sense of what is Enduring conception of or Behavior Our likesdislikes What we consider to be truefalse and rightwrong guide our behavior Assessing Your Persuasive Goal What Is Your Target Value Belief Attitude 3 Components of Persuasion To I Use Credibility or petence Perception of being Trustworthiness Perception of being Dynamism Perception of being Charisma Perception of being 8 How Do I Use Logic or L093 To Persuade You ust be able to answer thesy uestions What is a propositional statement How do I organize a logical argument How do I use reasons and evidence How do I evaluate evidence Let39s Break These Points Down9 1 What is a Propositional Statement A propositional statement is the Central Idea of a persuasive speech It is a claim about a m for a prob sol speech with which you want your audience to agree It is a statement or claim that you want your audience to believe as being p 407 TrueFalse Proposition of Worthy Proposition of Something we should do Prop of 10 2 ow Do I Organize a Logical rgument What is the problem a quot Inform us of the problem and present evidence that shows us that there is a problem How does the problem affect the audience What is the solution Describe the solution Show how the solution may solve or reduce the problem 11 3 How Do I Use Reasons amp Evidence In order to prove something you must use reasons and evidence p411 Reasons are believable claims or statements Evidence is used to support your reasons or main points Illustrations Examples Research Statistics Expert Opinion Proof Reasons Evidence 12 4 A L w Do I Evaluate Evidence sk These Questions Is the evidence fact or opinion Where does the evidence come from Does the evidence clearly relate to the claim Is the evidence current Is enough evidence offered How is the evidence interpreted 13 Review of Logos or Logic What is a propositional statement How do I organize a logical argument How do I use reasons and evidence How do I evaluate evidence 14 Do I Use Emotions or Pat70 An appeal to emotions helping your audience feel the problem Motivating with Dissonance Cognitive Dissonance occurs when you are presented with information that is inconsistent with your current attitudes beliefs values needs and feelings 15 Do I Use Emotions or Pat70 to iersuade Find a way to touch or reachquot your audience on an emotional level Use vivid and descriptive language Use emotional evidence ie stories personal testimony Use vivid visual aids Use a dramatic nonverbal delivery To do this you must know your audience and ADAPT your message to fit their emotions 16 H My Do I Adapt My Message to udience Based on your audience analysis determine if your audience is Receptive p 419 Neutral p 419 Unreceptive p 420 If you39re not perceived as credible refer to page 410 RECAP 17 ProslemSolution Speech Org nization V oblem Paragraphs Part 1 amp 2 of the problem Problem Paragraph Problem with Evidence Solution 1 Solution 2 Different Solutions to the Same Problem u39ll Still Have Intro Transitions amp a Fabulous Conclusion 18 LeE39S Break This Down With ideo Exa m ples Full Introduction Example Campus Traffic 20 Intro Gaining Attention PETA Dishonesty Intro Attention Elderly Drivers 22 Intro Releva nce PETA Intro Relevance Elderlv Drivers Intro Credibility Elderly Drivers Intro Credibility PETA 26 Intro Propositional Statement Wal Mart I tro Propositional Statement unk Driving 28 Intro Propositional Statement Eth l hol Body Problem Exists Evidence 1 PEI A Body Problem Exists Evidence 2 PETA Body Problem Exists Evidence 3 PETA 1 Present Solution amp Proof FFA Present Solution amp Proof Cell Phones 34 Solution WORKS Drunk Driving y Conclusion Drunk Driving Conclusion Wal Mart 2 x Conclusion Call for Action Drunk Driving 7 a gtII Hm lt0CN mOFCJIHOZnV W0 R iew of Chapter 15 What is Persuasion How Do I Use Ethos or Credibility to Persuade How Do I Use Logos or Logic to Persuade How Do I Use Pathos or Emotions to Persuade How Do I Adapt My Message to My Audience 4O
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'