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Marketing of Recordings

by: Ms. Karli Schneider

Marketing of Recordings RIM 4620

Ms. Karli Schneider
GPA 3.74

Amy Macy

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Amy Macy
Class Notes
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This 3 page Class Notes was uploaded by Ms. Karli Schneider on Wednesday September 23, 2015. The Class Notes belongs to RIM 4620 at Middle Tennessee State University taught by Amy Macy in Fall. Since its upload, it has received 62 views. For similar materials see /class/212980/rim-4620-middle-tennessee-state-university in Music Industry at Middle Tennessee State University.


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Date Created: 09/23/15
Marketing of Recording Test 1 Review 1312011 Marketing Plan 8 Parts with SWOT pgl7 7 Record Label SWOT Analysis Segmentation Geographic Demographic Behavioristic Psychographic Vals Target Market Marketing Terminology Diffusion Process Lifecycle Hierarchy of Effects Model Label Structure 7 Dept Responsibility PampL 7 Line Items Importance amp Standard Reserve 2010 Neilson Summary 7 Ch 3 Content Things to know for the test The 4 P s Innovation Diffusion Curve Growth Share Matrix The Three C s Pricing Competitionbased Pricing vs Competitivebased Pricing Sales Trends in Notes Age Gender demographic Configuration Graph Marketing Research Record Label Operations To Listen to Past Classes G0 to Online Rooms Archives Marketing of Recordings SWOT Analysis Project A SWOT Analysis is comprised of Strengths internal Competitive edge within the company Weaknesses internal Problems or shortcomings in the company Opportunities external growth markets emerging technologies Threats external competition legislation technologies deregulations This is an individual research project Your task is to write up a SWOT analysis on a record LABEL which meets the following criteria Be sure that your company is an IMPRINT A LABEL and not an overall entertainment conglomerate like SONY Must have charted albums by at least 2 different artists in the Top 100 of the Billboard Top 200 chart Must have charted at least one single by each of the two artists on any singles chart in Billboard These events must have occurred since January I 1993 If the company barely meets this criteria cite examples of chart activity Look on p l7Table 12 in your textbook for a comprehensive list of SWOT elements speci c to a LABEL If it is a large popular company cite only information which is relative to the analysis Important The record company that you select must have enough documented activity to perform the analysis The more prominent the company the easier it will be to find information on that company Analysis must be based on the company39s actions and performance since January 1 1993 Document your references If you use a chart or an article from Billboard to document a company39s strength cite your source Use the trade magazines to find articles about the company discussing things of interest Examples to look for in your reading If an artist is suing the company a weakness A prominent person has left the company for the competition a weakness Acquisition of popular artist an opportunity that could be a strength or weakness External industry climate an emergence of a genre mergers partnerships etc opponunities that could be strengths or weaknesses Technological advances Opportunities and threats that apply to all labels list them all Billboard Biz and The Industrial Outlook is a good place to look for economic predictions for the music industry and other industries respectfully Write up of the SWOT Analysis Opportunities are usually listed last as recommendations for the company This is the reason a consultant would write up such a report The report should be about 710 doublespaced typed pages not including citations which should be mentioned in the text and listed at the end


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