MKT 3401: Exam 1 Notes
MKT 3401: Exam 1 Notes 3401
Popular in Intro to Marketing
Popular in Marketing
This 2 page Class Notes was uploaded by Meghan Davis on Friday September 19, 2014. The Class Notes belongs to 3401 at Louisiana State University taught by Shelie Dore in Fall2014. Since its upload, it has received 167 views. For similar materials see Intro to Marketing in Marketing at Louisiana State University.
Reviews for MKT 3401: Exam 1 Notes
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 09/19/14
Exam 1 Notes Sunolay August 24 ZCJJ14 1122 AM 0 How to be successful most important qualitiesl skills 0 Learn to market yourself 0 Sell yourself I Personal brand what they think of you III Likeability Al Merabian emotional impact you have on somebody 9 38 of the most impact you have is judged on the goal ability you have Critical part of personal brand 0 Tone deadly parts of tone 0 Boring ltgt Bitter whiny ltgt Arrogant 55 of the most impact you have is judged according by Lml delivery 7 of the emotional impact you have is judged by the verbal arrangement of the message 0 Most critical element facial expression Default look everyday look you have when you39re not talking or just chilling We know that images are created in l24th of a second Thin slice in 10 seconds we can evaluate somebody 70 accurately as if you were with them for an hour 77 who have a bad experience will tell at least one person Kenneth Feinberg how to listen 99 99999 0 Know people 0 Maintain contactl relationship 0 Traits 0 Be creative 0 Aggressive 0 Enthusiastic 0 Smart 0 Honest 0 Factors companies look for O Interpersonal communication skills 0 Teamwork O Honesty 0 Core competency 0 Credibility 0 Trustl honesty O Expertise 0 Position status 0 Charisma 0 Marketingl management philosophies 0 Production orientation company looks inward to see what they do and produce a product 0 Sales orientation put together a sales force to sell the products 0 Marketing orientation satisfying the customer39s needs and wants by a product they need 0 Societal orientation satisfying the customer39s needs and wants by a product they need and keep our society and environment safe 0 Marketing objectives 0 Customer value bene ts cost 0 Customer satisfaction I Customer service III 63 of people will change a purchase decision based on the indifference of one person I 77 of people who have bad experience will tell at least one other person III 7 of people who have a bad experience will tell the service provider I Mystery shopper I Dissatis ed customer III Anger III Silent 0 What to do when failure takes place 0 Failurel recovery 0 If service is not good customer will switch I Core service failure I Service encounter failure I Price I Inconvenience not location Marketing 3401 Page 1 I Attraction om competition 0 Results I Referrals I Premium pricing I Reduced selling e ort 0 Moment of truth when problem takes place and how you handle it 0 Antee 0 Relationships 0 3 aspects of relationships 0 Customer 0 Media 0 Community 78 more likely to buy a product that supports a community projectcause 0 Marketing strategies amework 0 Market analysis I Company I Customer I Competition I Conditions factors that change ir1 the extemal environment Marketing 3401 Page 2
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'