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Chapter 3 Guided Notes and Key Points

by: Lia Pearson

Chapter 3 Guided Notes and Key Points MKT1211K

Marketplace > Jamestown Business College > Marketing > MKT1211K > Chapter 3 Guided Notes and Key Points
Lia Pearson

GPA 4.0
Mrs. Halftown

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Here is a comprehensive set of notes and key points for chapter three. I hope this helps you to study better!
Mrs. Halftown
Class Notes
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This 2 page Class Notes was uploaded by Lia Pearson on Friday September 25, 2015. The Class Notes belongs to MKT1211K at Jamestown Business College taught by Mrs. Halftown in Summer 2015. Since its upload, it has received 29 views. For similar materials see PRINCIPLES OF MARKETING in Marketing at Jamestown Business College.


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Date Created: 09/25/15
Chapter 3 guided notes The four E39s of Social Media Marketing 1 2 3 4 Excite gets consumers excited about a productHowever it must be relevant to their target audience Educate marketers have a chance to educate consumers about the value of the product the rm is offering to them Experience when a consumer can experience something before they purchase through methods such as an informational video or customer reviews This does not necessarily mean a physical trial such as a quot7day free trialquot Engage the main point is to engage consumers The hopeful end result is a purchase and hopefully loyalty to the company With engagement comes action on the part of the consumer Tvnes of Social Media 1 2 3 Social Networks Examples of these would be Facebook Linkedln and Google Media Sharing Sites YouTube Flickr lnstagram and SoundCloud would be good examples of media sharing sites ThoughtSharing Sites Blogs Microblogs Twitter and Pinterest would be examples of these Note Firms are most successful when they use a combination of these types of social media in their marketing tactics Firms choose which platforms to use based on close evaluation Types of Mobile Apps 1 2 3 Price Checking Apps Examples of these applications would be Amazon and Stylish Girl Fashion Apps stylecom and Pinterest would be good examples this Gami ed Apps Fouquuare making a game out of shoppingvisiting a store Note Mobile applications are a very important part of a marketing strategy as over 100 million people have smartphones and over half of those people purchase products through their phones Three Components of Social Media Strategy 1 Listen in order to be successful rms must pay attention to messages from all channels social media marketing such as the rm Radian 6 2 Analyze rms analyze through statistics such as click rate bounce rate conversion and keyword analysis 3 m rms then use all of the information to strategically make decisions Marketing Yourself Using Social Media 1 Social Reach how many people you in uence through social media An example of this would be how many views a youtube video has or how many followers or likes a person or business has on a social media platform 2 In uence the extent to which someone in uences another An example would be Kim Kardashian mentioning a certain product that she likes on her Twitter or Facebook and in response to this her followers also go out and purchase the same product that she purchased and enjoys using Note There is a rm called Klout which measures social media in uences This can be a useful tool for rms when evaluating their marketing strategy Social Media Savvy 1 Social media check understanding social media and understanding how to best use social media to the advantage of the rm Being aware of your personal social media presence is an important aspect of being successful as a marketing professional


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