Lecture Notes - week 5
Lecture Notes - week 5 SOCIOL 2950 - 01
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This 3 page Class Notes was uploaded by Jessica Twehous on Friday September 25, 2015. The Class Notes belongs to SOCIOL 2950 - 01 at University of Missouri - Columbia taught by Joan Hermsen in Summer 2015. Since its upload, it has received 13 views. For similar materials see Social Research 1 in Sociology at University of Missouri - Columbia.
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Date Created: 09/25/15
921 Notes week 5 Intro to Survey Research 0 When to use surveys o Generalizing to a larger population 0 Collecting sensitive data drug use sexual data 0 Unit of analysis focus of the research 0 Usually individuals 0 Could be organizations groups firms 0 Respondent 0 Person who completes the survey Operationalizing a Concept 0 Survey research requires drafting a questionnaire with very specific questions or items 0 A question and the corresponding response categories represent a concept 0 Concepts are operationalized as variables in a dataset that is produced from responses to questions Review Variables 0 Social scientists generally study relationship between variables or how variables covary 0 Independent Variable assumed to cause or determine another variable 0 Dependent Variable a variable caused by or determined by another variable Operationalizing a concept example Concept hunterangler identity Rationale support for public policies about conservation and wildlife management reflect both one39s identity and one39s actual behaviors eg even people who have not hunted in years may still identify as a hunter and hisher attitudes about wildlife management may more closely resemble those of other hunteridentified people than those who do not hunt 6 Do you consider yourself a hunter Yes No 7 Do you consider yourself an angler Yes No the word quotconsiderquot is an important part of operationalizing these concepts Reliability and Validity What is reliability Stability or consistency of an operational definition What is measurement validity Goodness of fit between an operational definition and the concept it is intended to measure What is the relationship between reliability and validity A reliable measure may or may not be valid An unreliable measure cannot be valid 923 Notes week 5 Types of Survey Items 0 Questions versus statements 0 Questions can have any type of response categories such as o Binary Yesno 0 Count Number of household members 0 Nominal characteristics Racial categories 0 Statements tend to have ordered response categories such as o Nonesomea lot 0 Strongly disagree strongly agree Types of Items Close vs Open Ended 0 Closedended questions 0 Fixed response categories 0 Advantage is you limit the response choices makes for easier coding of data for analysis 0 Challenge is your response categories must be valid to people39s understandings of the social world 0 Openended questions 0 Response fills in responses 0 Advantage is you get people39s own understanding of the question and what they see as important 0 Challenge I you have to eventually code this data to be used in a software program and this is hard when respondents all write something in their own words I have to avoid your own researcher bias when interpreting what the respondents wrote A Good Item is Clearly Worded o The quality of the data is only as good as the clarity of items that produce the data 0 Poorly worded questions or questions open to multiple interpretations mean every respondent may understand the question in a different way problem of validity 0 Reduce as much ambiguity in the items as possible 0 Details in questions reduce ambiguity A Good Item is Short 0 Respondents do not like to dwell on items or put much effort in understanding complex wording or flow instructions Long questions tend to result in more refusals or blanks on the survey Keep items short