SMPA 2102 Part Two
SMPA 2102 Part Two SMPA 2102
Popular in Introduction to Political Communication
verified elite notetaker
Popular in Cinema And Media Studies
Theodore Labadie III
verified elite notetaker
This 2 page Class Notes was uploaded by Morgan Routman on Friday September 25, 2015. The Class Notes belongs to SMPA 2102 at George Washington University taught by Entman, R in Fall 2015. Since its upload, it has received 24 views. For similar materials see Introduction to Political Communication in Cinema And Media Studies at George Washington University.
Reviews for SMPA 2102 Part Two
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 09/25/15
SMPA 2102 Part Two 09262015 Spin Framing and Power Case Study of Health Care 0 Framing allows to shape new perspectives via attaching positives and negatives to them 0 Increases the weight of these attributes if done well le ObamaCare 0 Evaluation can heighten or lower the weights 0 What about the Health Care Debate 0 Arguments of the Republicans Level 1 Culture a Dr Patient Con dentiality n AntiSocialism n Distrust in Big Gov t n Individualism n Fear of Change Level 2 Elites a Media Training a Grassroot Organizations a PR Firms n Countered the Moore lm Level 3 Media Organizations n Newspapers In Knowing their audiences n Norms of news shape the frame Level 4 Media Texts a Television showed what was watchable le yelling instead of answering questions Level 5 Public Opinion Indicators n Led to a decrease in support for Health Care by Summer 2009 0 Regarding ObamaCare 0 Absence from Frame Health Care was supported by Republicans in 1993 Implemented in Massachusetts by Romney Other Wealthy Countries use the same system Costs 1 trillion saves 11 trillion Cascading Activation Model of Frames 0 Negative media images shape public opinion 0 This creates a cyclical pattern of cynicism 0 Framing in the media can be more important than personal facts 0 By using symbols values emotions heuristics Strong Frames Administrationlearty ElitesleediaDNews FramesBlogs and Websiteslijublicljl MediaNews FramesParty Elitesledministration o This is the idea model but sometimes there are opposite frames entered into the system that mess it up
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'