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SMPA 2102 Part Two

by: Morgan Routman

SMPA 2102 Part Two SMPA 2102

Morgan Routman
GPA 3.62
Introduction to Political Communication
Entman, R

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About this Document

Here are my notes for this week! It was a strange week, Yom Kippur and the Pope cancelled most of my classes. But I still managed to have this one, so here are the notes!!
Introduction to Political Communication
Entman, R
Class Notes
SMPA 2102
25 ?




Popular in Introduction to Political Communication

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This 2 page Class Notes was uploaded by Morgan Routman on Friday September 25, 2015. The Class Notes belongs to SMPA 2102 at George Washington University taught by Entman, R in Fall 2015. Since its upload, it has received 24 views. For similar materials see Introduction to Political Communication in Cinema And Media Studies at George Washington University.


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Date Created: 09/25/15
SMPA 2102 Part Two 09262015 Spin Framing and Power Case Study of Health Care 0 Framing allows to shape new perspectives via attaching positives and negatives to them 0 Increases the weight of these attributes if done well le ObamaCare 0 Evaluation can heighten or lower the weights 0 What about the Health Care Debate 0 Arguments of the Republicans Level 1 Culture a Dr Patient Con dentiality n AntiSocialism n Distrust in Big Gov t n Individualism n Fear of Change Level 2 Elites a Media Training a Grassroot Organizations a PR Firms n Countered the Moore lm Level 3 Media Organizations n Newspapers In Knowing their audiences n Norms of news shape the frame Level 4 Media Texts a Television showed what was watchable le yelling instead of answering questions Level 5 Public Opinion Indicators n Led to a decrease in support for Health Care by Summer 2009 0 Regarding ObamaCare 0 Absence from Frame Health Care was supported by Republicans in 1993 Implemented in Massachusetts by Romney Other Wealthy Countries use the same system Costs 1 trillion saves 11 trillion Cascading Activation Model of Frames 0 Negative media images shape public opinion 0 This creates a cyclical pattern of cynicism 0 Framing in the media can be more important than personal facts 0 By using symbols values emotions heuristics Strong Frames Administrationlearty ElitesleediaDNews FramesBlogs and Websiteslijublicljl MediaNews FramesParty Elitesledministration o This is the idea model but sometimes there are opposite frames entered into the system that mess it up


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