FUNDAMENTAL HUMAN COMMUNICATION GROUP PRESENTATIONS [C1HC]
FUNDAMENTAL HUMAN COMMUNICATION GROUP PRESENTATIONS [C1HC] GCOM 123
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This 1 page Class Notes was uploaded by Janet Williamson on Saturday September 26, 2015. The Class Notes belongs to GCOM 123 at James Madison University taught by Thaddeus Herron in Fall. Since its upload, it has received 25 views. For similar materials see /class/214092/gcom-123-james-madison-university in General Education at James Madison University.
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Date Created: 09/26/15
9 9399 000 gt19 D IO39 NHHHHHH HH oxoooqcxuA LAN Nt I NM NM N 39 ONUI ALA N 1quot Chapter 12 Attitude a learned predisposition to respond favorably or unfavorably toward some attitude object Belief what a person thinks is true or probable Value most deeply felt generally shared view of what is deemed good right or worthwhile thinking or behavior Demographics characteristics such as age gender culture and ethnicity General purpose identi es the overall goal of your speech tells audience why you re giving the speech Central idea identi es the main concept point issue or conclusion that you want the audience to understand believe or feel Specific purpose statement a concise precise infinitive phrase composed of simple clear language that encompasses both the general purpose and the central idea and indicates what the speaker hopes to accomplish Directory an intemet tool in which humans edit indexes of web pages that match or link with keywords typed in a search window Real example actual occurrences Extended example a detailed story or illustration Argument implicitly or explicitly presents a claim and provides support for that claim with reasoning and evidence Reasoning the through process of drawing conclusions from evidence Evidence consists of statistics testimony of experts and credible sources and verifiable facts Fallacy errors in evidences and reasoning Credibility determined by its reliability and validity Reliability consistency Validity accuracy Non sequitur is not relevant Ad hominem fallacy personal attack on the messenger to avoid the message Ad populum fallacy basing a claim on popular opinion Random sample portion of the population chosen in such a manner that every member of the entire population has an equal chance of being selected Selfselected sample attracts the most committed aroused or motivated individuals to fill out surveys on their own and answer polling questions Testimonial praising a product that you have used Margin of error a measure of the degree of sampling error accounted for by imperfections in sample selevtion Correlation consistent relationship between variables Variable anything that can change Chapter 13 fightor ight response logical defensealarm process triggered by stress functional speech anxiety occurs when the fightor ight response prevents a person from giving a speech effectively communication orientation focuses on making your message clear and interesting to your listeners
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