RTV 2100 Week 4
RTV 2100 Week 4 RTV2100
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This 6 page Class Notes was uploaded by Alex L on Thursday March 17, 2016. The Class Notes belongs to RTV2100 at University of Florida taught by Saunders,Lynsey MSelepak,Andrew G in Fall 2015. Since its upload, it has received 23 views. For similar materials see Writing for Electronic Media in Engineering and Tech at University of Florida.
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Date Created: 03/17/16
Leads: I. The first line of your story is called the lead A. For print, broadcast stories and online stories i) But what goes in them and follows are different II. The different types of news A. Print i) What happened yesterday B. Broadcast i) What happened earlier C. Online and social media i) What is happening now D. The different types of news impacts style, structure and story i) And the lead III. A good story beings with a good lead when you present the essentials of the story first A. What is the point of the story and what will attract the audience’s attention? i) A city commission meeting last night isn’t interesting. But a city commission meeting where they raise taxes is interesting IV. There are many good options for writing smart, engaging leads A. If you master the process of writing leads- identifying key facts and expressing them concisely- you’ll have a solid command of the craft of reporting B. The most important questions to ask yourself with a leaf: i) Why should the audience care? ii) What is newsworthy? iii) So what? The inverted pyramid style: I. Important Info II. Less important info III. Even less important info IV. Least important info Inverted pyramid in traditional print: I. The lead sentence captures the entire story with the 5 W’S and H II. Print adds details in descending order of importance with the least important details at the story at the end. A. Allows the editor to trim from the end to fit the story into the available space. Broadcast- no pyramids but lines: I. Broadcast stories are linear A. The story should start by attracting the attention of the audience B. Then develop interest i) Add explanation and persuade the audience to be interested C. Progress to a conclusion or “prediction” about what will happen next D. Attract audience (when, what & where) => Develop interest (Who, how & why) => Future (what is next) Broadcast lead: I. Captures the essence of the story without too much detail II. Commands attention, teases and informs III. Make the audience want to know the rest of the story A. Broadcast audiences are often doing something else i) So you need to get their attention Rule of Thumb: I. Typically 12 to 20 words in length A. Over 30 words and you’re no longer teasing but telling whole story B. Also likely to make the presenter have to take a breath II. Leads should be short but grab attention of the audience III. A good lead should be short enough that you can tweet it. If it is longer, then look for ways to shorten it Ingredients of a good lead: I. Simplicity A. A simple sentence with basic info II. Active voice A. Make sure your subject is doing something, not having something done to it III. Present tense A. When possible IV. Delay unnecessary names and numbers Past tense: I. An event that occurred earlier sets the scene, although it may not be why we are doing the story now A. But before you can tell the audience there are victims of a plane crash in a hospital, you have to tell them there was a plane crash i) News stories are like sailboats Ingredients of a bad lead: I. Jammed lead A. Too much info in the lead sentence II. Cliché lead A. Using expressions that have become worn out from over use III. Question lead A. Journalists are in the business of telling not asking IV. Quote lead A. Can be confusing as few voices are so recognizable, and we always place attribution first V. Keep unnecessary info out of the lead A. The ordinary B. Name, if it is unfamiliar C. Age, if it is not particularly interesting D. Addresses VI. There are times when these might be important, but in general leave them out of a lead A. They may come later in the story but not in the lead VII. Never begin the lead with A. “when” i) “Today”, “Yesterday”, “Tomorrow” B. “Where” ii) “In Gainesville” C. “Why” or “how” i) Don’t use: “because local bars wanted to double the price of beer…” ii) Use: “ A riot broke out in Gainesville this morning when local bars wanted to double the price of beer” The lead sets up the angle of the story: I. The body of the story has to support the angle A. In other words, deliver on what the lead promised B. Ensure that you pick the most important part to begin the story with and the rest of the story should flow from the first piece of info Story Structure: I. You may think newswriting is a freestyle kind of thing A. Wrong II. Poorly structured news stories will be misinterpreted by the audience even if the reporter is well intentioned and the audience tries to understand, if it does not flow A. If your story is made up of mismatched events with no order and consistency, or if it is unclear who or what the story is about, then the audience gets confused i) Think before you write ii) Plan your story and then write Chronological stories- FLOW: I. The chronology of the event after the lead A. Don’t jump around in the series of events i) It will confuse the audience II. Relating the events of a news story in the order they took place will confuse no one Linear Story structure I. The lead should interest the audience by giving the where, what & when A. The rest of the story informs i) Broadcast news writers maintain the info level and interest throughout a story by providing the who, how & why after the lead a) Unless the who is important (e.g. celebrity) ii) Partly because it is read out loud and partially so people don’t change channels Story structure I. Like fiction writing A. Introduce the audience to the interesting part of the story B. Persuade them to be interested C. Hold their attention D. Wrap up the story Lead and flow then I. If you are working with the correct lead, you have an orderly retelling of the events, and the story flows, your last step is to close the story The end I. Good reporters agonize over endings the same way they agonize over leads II. Plan ahead A. Don’t just end a story because you ran out of facts i) The lead and end are bookends III. Don’t end by summarizing A. There is no need to revisit points already made IV. Avoid clichés A. Unless it is a feature V. End with a bang A. Tie it in a bow, look to the future, find a strong phrase The parts of a basic broadcast story I. First sentence (LEAD); what the story is about A. What happened, when & where i) Ex: A house fire in Ocala killed two people last night II. Second sentence explains what we mean by the first sentence (sometimes part of the lead) A. Who it happened to i) Ex: Steve and Beth Jones died when the fire began in their kitchen while they were asleep III. Remaining sentences develop context and detail A. Why/how it happened i) Ex: The Ocala fire department report shows the smoke detector in the kitchen was not working IV. Final sentence lets us know the story is over A. And provides a look at the future or consequences i) Ex: Funeral services for the Jones family will be this Sunday V. A randomly presented collection of facts fails to inform or keep the audience’s attention
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