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Product Development Studio

by: Araceli Rempel

Product Development Studio AMPD 414

Araceli Rempel
GPA 3.75


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Class Notes
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Popular in Apparel Merchandising & Management

This 1 page Class Notes was uploaded by Araceli Rempel on Saturday September 26, 2015. The Class Notes belongs to AMPD 414 at Bowling Green State University taught by Staff in Fall. Since its upload, it has received 23 views. For similar materials see /class/214186/ampd-414-bowling-green-state-university in Apparel Merchandising & Management at Bowling Green State University.

Similar to AMPD 414 at BGSU

Popular in Apparel Merchandising & Management


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Date Created: 09/26/15
AMPD 414 Product Development Library Sources for Target Market Analysis Books on Consumers Demographics USA ref HF54152 894x 2007 Use the CBSA and the DMA Rankings to gauge spending on different products by area of the country See tabs 3 and 4 for detailed information on the tables Lifestyle Market Analyst ref HF541533 U6L54 2008 Use the Lifestyle Profiles and Consumer Segment Profiles to find out more information about certain segments of consumers what they like and where they are more likely to live The Index number compares a consumer group to the average ofthe total population where the average total population 100 American Marketplace Demographics amp Spending Patterns ref HA 214A5 l 2 2007 Detailed analyses of all types of spending trends Use the table of contents andor the index to locate information Household Spending Who Spends How Much on What ref HC110C6 H68 2007 Chapter 2 pp 61110 details information on who spends what on apparel American Incomes Demographics of Who Has Money ref HC1105 A447 2007 Detailed trend information on men and women s income as well as other consumer groupings Use the table of contents andorthe index to locate information Best Customers Demographics ofConsumer Demand ref HC79C6R87 2006 Chapter 2 pp 2755 focuses on apparel spending Who s Buying Apparel ref HD9940U5 W46 2006 Books about specific consumer markets American Men Who They Are amp How They Liue ref HQ10903 A457 2006 American Women Who They Are amp How They Liue ref HQ1421 A486 2006 The Millennials Americans Born 1977 to 1994 ref HQ796 M4797 2004 Generation X Americans Born 1965 to 1976 ref HC l 10 C6 G46 2006 The Baby Boom Americans Born 1946 to 1964 ref HF541533 U6 R877 2004 OlderAmericans A Changing Market ref HQ1064 U5 043 2004 Books about ProductCompany Markets amp Forecasts Market Share Reporter ref HF541 0 M35 2008 Use the indexes Products Services Names and Issues and Company to locate information about how much what companies amp brands hold the most market share Plunkett s Apparel amp Textiles Industry Almanac ref HD9940U3 P58 2008 Presents overviews of the major trends affecting the industry today and the latest industry statistics Also profiles the top 350 companies in the Apparel amp Textile industry U S Market Trends amp Forecasts ref HF54151 U7 2002 Information on different segments ofthe apparel market is covered pp 3971 Government Resources Consumer Expenditure Survey Bureau of Labor Statistics httpwwwblsgovcex Click on Tables created by BLSquot to access nice PDFs that breakdown spending on a types of products or services eg women s apparel by different consumer groups education income ethnicity etc Linda Rich University Libraries lrichbgsuedu 82708


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