rtv 2100 week 9
rtv 2100 week 9 RTV2100
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This 5 page Class Notes was uploaded by Alex L on Thursday March 17, 2016. The Class Notes belongs to RTV2100 at University of Florida taught by Saunders,Lynsey MSelepak,Andrew G in Fall 2015. Since its upload, it has received 31 views. For similar materials see Writing for Electronic Media in Engineering and Tech at University of Florida.
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Date Created: 03/17/16
Being Ethical in the Media: Why is entertainment important? I. Along with “info media” the entertainment media plays a key role in defining social reality for audiences II. Commercial mass media are the means through which a social construction of reality is brought to us and maintained III. The media play a significant role in the transmission and reinforcement of social values, social learning, and in the instruction of what is proper behavior Cultivation Theory I. The media define social reality for the audience and societies as a whole II. What becomes presenations of real-life templates help us make decisions about how to behave and believe in our day-to-day interactions III. These depictions lay the groundwork for collective mindsets and behaviors over long periods of time through reinforcement of the same “images” IV. So what Hollywood/the media shows and tells us A. We begin to believe Ads, Ethics, and Our Influence I. Ethical issues arise when dealing with advertising, entertainment, programming and social media A. Some media critics argue advertising is unethical because it attempts to change a person’s attitude or behavior B. The media attempts ot indoctrinate us with a way of social thinking based on their views C. Subliminal messages attempt to indfluecne us through our subconscious without our even knowing D. Social and online media use data mining and potential invasion of privacy to find out more about us as a new form of advertising. Ethics and advertising I. Advertising is an attempt to get us to buy a product, use a service, vote for a candidate, or support a position II. It is also one of the roles of the media: A. Bring together the buyers and sellers of good and services through the medium of advertising III. But just because something is marketed to us, doesn’t mean we need it, want it, or should have it Helping us from ourselves I. The government steps in to protect us from corporations and corporate advertising II. Federal Trade Commission (FTC) A. Detects misstatements, misrepresentations, or omissions and requires corrective advertising when misinformation is given B. Requires concrete evidence before claims are made i) Budweiser cannot say you will be more attractive drinking their beer III. Food and Drug Administration (FDA) regulates pharmaceutical product advertising A. Only for pharmaceuticals not for diet pills or natural drugs B. Drug company advertising is a huge market and the FDA keeps us safe from thinking new drugs only have benefits or have any benefits C. This is why drug commercials include all the “possible side effects” Infomercials I. Advertising disguised as entertainment or news programming A. Program length ads B. For many years prohibited by FCC on broadcast channels, but permitted on cable i) Looks like news, documentary, talk or interview programs, but are a sales pitch II. Some people have trouble distinguishing between real shows and ads A. Sets look like news studios or doctor’s offices The government vs. business I. The government tries to protect us from ourselves II. But corporations, politicians, causes, etc. still want to be heard A. But they have other ways to influence how we view their products other than just advertisements Corporations interfere with content I. Corporations have long used their financial power from advertising dollars to kill editorial content in news they object to or entertainment programming they find objectionable A. And pull their ads and sponsorship Big tobacco- Once the biggest influencer I. Tobacco companies would use their advertising dollars to get positive coverage of smoking and tobacco A. Fought against anti-tobacco advertising B. Magazines that accepted tobacco ads could not editorialize against tobacco C. Paid movie production costs to display smoking as appropriate behavior D. Wanted to see scripts before they aired Because tobacco was a huge advertiser I. I Love Lucy A. Between 1951 and 1955, I Love Lucy, the most popular show on television, was exclusively sponsored by Philip Morris Cigarettes II. The Flintstones A. In 1963, Winston pulled their sponsorship from the show when Wilma became pregnant; after that, Welch’s Grape Juice became their main sponsor III. Doctors?! A. Doctors were featured in commercials saying that they loved smoking cigarettes IV. NASCAR and the Winston Cup And it’s not done I. Still featured in many TV shows and movies where characters casually smoke cigarettes But… I. In April 1970, Congress passed the Public Health Cigarette Smoking Act which banded advertising cigarettes on television and radio starting on January 2, 1971 No commercial for you I. Companies may pull their sponsorship if a program is unfavorable to them or their product or controversial A. Controversial shows frequently lose advertisers i) In 2012, Delta Airlines pulled their advertising from the The Daily Show after Jon Stewart did a joke about “vagina mangers: ii) In 2013, Sears pulled their advertising from SNL, after a sketch “DJesus Unchained” The People & Government vs. Corporations I. Advertisers know we don’t like commercials A. New technologies like DVR and web streaming allows us to skip the two minutes between the show filled with commercials i) Our media is based on advertising and not government sponsored programming so the media have to find a way You’re Still Getting Commercials I. Many shows particularly reality TV, and movies, use product placement, product integration, and product tie-ins A. Product placement: inserting commercial messages within the program itself so the audience cannot skip them (American Idol) B. Product integration: When a commercial message is not only shown in the program but also part of the storyline (Survivor) C. Commercial tie-ins: An authorized product based on a media property such as a movie or video/DVD, video game, board game, website or food (Happy Meals) The Media Environment I. Companies influence content with their advertising dollars II. The FTC and FDA protect us from false claims III. We have DVR, Netflix, Hulu, and HBO Go to skip ads IV. TV shows have product placement V. All of this goes in from of us and we are conscious of it VI. But- we sometimes don’t notice everything A. Subliminal Advertising i) Below the threshold of consciousness ii) The media can manipulate our behavior without our realizing it or insert hidden messages a) Subliminal messages in logos 1) FedEx arrow in logo b) Sexual innuendos in cartoons B. Propaganda i) WWII cartoons targeting children and parents a) This was a huge part of the war effort in the 1940s 1) The US govt. and governments around the world believed that people could be easily manipulated 2) Propaganda research was the beginning of the modern field of communication a. Reefer Madness The Future I. Product placement will be more than just seeing products in our shows II. Using eye tracking, our TVs will see the products that interest us III. Our companies will see what we are interested in A. And we will be targeted with what we never said we wanted B. Product placement on TVs and tracking our interests Social Media rd I. user data is being used by 3 parties for commercial, surveillance, and data mining purposes II. Facial recognition software automatically identifies people in uploaded photos- and the government is using it III. 3 party applications collect and publish user data without permission or awareness- Google analytics IV. Social media automatic ‘opt-in’ privacy controls V. Cookies to track online user activities after they have left a social media site VI. Location-based social networking for stalking or other illicit monitoring or to advertise to your phone A. Or for google maps VII. Sharing of user information and activity with government entities
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