Advertising Copywriting CAP 315
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This 1 page Class Notes was uploaded by Eve Lakin III on Saturday September 26, 2015. The Class Notes belongs to CAP 315 at Grand Valley State University taught by Roy Winegar in Fall. Since its upload, it has received 29 views. For similar materials see /class/214366/cap-315-grand-valley-state-university in Advertising at Grand Valley State University.
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Date Created: 09/26/15
Guerilla Advertising an unconventional system of promotions that relies on time energy and imag1nation rather than a big advertising budget Typically guerilla advertising campaigns are Unexpected Unconventional Potentially interactive The objective of guerilla advertising is to create a unique engaging and thoughtprovoking concept to generate buzz and an everlasting experience for the consumer Ad Clutter Results Reache may vary but are unlimited s consumers on a small scale but with a higher impact Guerilla Advertising Trends It s che Reverse Graf ti Viral Presence marketing Grassroots marketing Wild Posting Campaigns Alternative Marketing Buzz marketing Undercover marketing Astroturfmg Experiential marketing Tissuepack marketing Street Art Graffiti Flypostings Wheatpastings The Creativity Never Stops ap It s everywhere It blends in It s unique It pops up It s conceptual It s inline It s humanizing It s active media Key Bene ts Surprise attentiongrabbing Creative memorable Aggressive strong impression Small size inexpensive
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