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2444 Sports History

by: Holly Melton

2444 Sports History 2444

Marketplace > East Carolina University > History > 2444 > 2444 Sports History
Holly Melton

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Here are week 10 lecture notes, TV and the NFL. Hope you enjoy and share with friends :)
History of Sports in Western History
Class Notes
sports, Sports History, 2444
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This 3 page Class Notes was uploaded by Holly Melton on Thursday March 17, 2016. The Class Notes belongs to 2444 at East Carolina University taught by in Spring 2016. Since its upload, it has received 16 views. For similar materials see History of Sports in Western History in History at East Carolina University.


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Date Created: 03/17/16
TV and the NFL Pro Football’s humble Origins  The NFL was formed in 1912 starting out in small towns and moved to bigger  cities within the next 30 years  Football wasn’t that popular Bert Bell, TV and the NFL’s Emergence  After WWII TV helped the NFL to become famous, NFL copied the Baseball  league by using the Radio and TV  Bell guided the NFL through the merger  Brown invented play books, game film, prescribing offensive and defensive plays, along with hiring assistant coaches  Bell signed the NFL their first league wide TV contract  The Demont Network televised 1 regular season game per week and the annual  championship game, it blacked out the games within a 75 mile radius unless the  game was sold out 1958 NFL Championship Game  In 1955 the Demont Network fell, Bell signed a deal in 1956 with CBS which  payed over $1Million  NBC payed for the rights to broadcast for the league championship game  35 to 45 Million fans watched the NBC game, named as the single event most  responsible for kick starting pro­football  Turned into first rate family entertainment because of TV Pete Rozelle, TV, and the NFL’s Growth  The NFL used television to become Americas most dominant sport, fend off  challenges, grow, and develop into a media powerhouse  Rozelle was a public relations expert but didn’t know much about football,  because of his knowledge in marketing he knew how to deal with the TV industry   Signed his first TV contract in 1962 by CBS, $4.6Million   Instituted a bid between the three industries to get a higher payout, CBS won  with a $14Million bid NFL­AFL Merger  In 1960 the AFL came into play with 19 teams  In 1960 the NFL established 2 new teams against the AFL ownership  In 1964 AFL signed a $36Million TV contract with NBC to televise their league  games for 5 years, the revenue allowed the AFL to compete with the NFL for top  talent  AFL and NFL went in a bidding war and the AFL won several battles, Joe  Namath signed $427k 3 year contract with the New York Jets with the AFL  Namath’s signing gave the AFL good credibility  In 1956 a merger deal was announced, holding a draft eliminating the costly  bidding war along with a 26 team league in 1970, 2 conferences were being  created, Rozelle would continue to be the commissioner, and the NFL and AFL  agreed to play an annual championship game known as the Super Bowl  The Super Bowl quickly became the biggest “Holiday” where Americans watched and consumed food Roone Arledge’s Revolution  Former ABC producer, presented sports as entertainment with compelling  interest stories   Involving the audience emotionally by telling injury stories  Taking “The game to the fan” and not the “fan to the game”  A casual viewer would not want to watch the full football game without breaks,  Roone added commercials.  3 or 4 different cameras were used to allow fans at  home to experience the game personally   Introduced slow­motion and instant replays  By 1970 ABC became the top rated network  ABC’S Wide World of Sports  Weekly sports series for 35 years  WWS broadcasted pre­recorded events, squeezing the maximum amount of  drama into a minimum amount of time keeping the listeners  Whatever appeared on TV had to be entertaining for the viewer  Evel Knievel  Personified WWS, in 1967 the motorcycle daredevil appeared 16 times  Millions watched to see the ultimate agony of defeat because of his injuries   WWS showed all his failures in slow motion Monday Night Football  NFL games were only televised on Sunday afternoons and had little viewers,  Rune Arledge  September 1970 Monday night football started on ABC, handled isolated  coverage and play by plays  Don Meredith, Howard Cosell, and Frank Gifford were hired by Aledge to add  flavor to the broadcast to keep audiences  Gifford was the most popular sports caster in New York City and a former player  along with Don Meredith, who was the comedy man   Howard Cosell was the play by play man, WWS brought him to national attention  Arledge casted Cosell to become the man to hate, this draws in fans   Monday Night Football switched to ESPN in 2006  


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