Chapter 3 - Business Tourism
Chapter 3 - Business Tourism H102
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This 3 page Class Notes was uploaded by KUMIKO Notetaker on Sunday September 27, 2015. The Class Notes belongs to H102 at Republic Polytechnic taught by Fattimah Ally in Summer 2015. Since its upload, it has received 42 views. For similar materials see Hospitality and Tourism Management in Hospitality at Republic Polytechnic.
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Date Created: 09/27/15
Chapter 3 Business Tourism Business Travel 0 The activities of persons travelling to and staying in places outs their normal environment for the purposes of business 0 Main purpose for tourism trip corresponds to the business and professional category 0 Characteristics Business visitors are generally well educated Business visitors are generally wealthy visiting to the Casino Business trips tend to be less seasonal Business trips tend to be concentrated in the midweek Business visitors are generally less pricesensitive than leisure visitors Factors that entice business visitors The destinations39 business environment Attractions Amenities such as toilet changing room or handicaps Accessibility such as the transportation shall be convenient and easy to reach the destination Ideas and beliefs which an individual has about the destination such as the places interested like temple Secur y Types of Business Events MICE 1 Meetings 2 Incentive Travel 3 Conventions OR Conferences 4 Exhibitions Bene ts of attracting BT MICE Caters to high quality high cost and high yield end of the market 0 Business tourism happens throughout the year 0 Future inward investment for the destination country c It is a resilient industry 2015 Top 4 Trends of MICE Industry 1 Need to inject element of 39pIay39 into MICE events 2 MICE mobile apps 3 New formats and venues 4 Business of wellness Events Depends on the purpose andor content of the event and target participant There are 4 basic categories which are business consumer private and special 0 Other types of Events Religious Political Social Educational Commercial Grouping of Events by form and contest Cultural festiva Spo s Business Factors to be considered while selecting the destination for your event 1 City Infrastructure Hospitality Accessibility Pro tability Setting Risk Novelty Climate 2 Venue Facilities Accessibility Venue support 39 Cost Accommodation facilities Extra event opportunities Practice Questions 1 JUN What are the secondary activities of a business visitor a Network b Visit attractions c Participate in exhibitions d Attend conventions and conferences Which of the following is not considered a business event a Conference on national security for regional security professionals b Incentive trip to Bali for top sales agents from Herbalife China c Board meeting of Citibank Asia d Food and Beverage exhibition opened to the public Explain the key factors that are you need to assess when organising each of the following event selecting the destination for your event a M eeting b Icentive c C onvention IQ onference d E xhibitions What makes Singapore a successful MICE destination The purpose of incentive travel includes the following except a Recognise staff for their good performance b Give staff and their families a free holiday c Encourage staff to achieve company goals d Motivate staff to improve their work performance Bangkok VS Malaysia Which is a better MICE Destination for incentive travel Learning Outcomes 1 Examine the pro le and behaviour of business visitors 2 Explain the factors contributing to the growth of business visitors 3 Describe the different sectors and businesses within the Meetings Incentives Conventions and Exhibitions sector 4 Explain the characteristics that make some cities more attractive than others for business events 5 Explain the trends issues and challenges affecting the Meetings Incentives Conventions and Exhibitions sector Need answers Feel free to drop me an email 15043445 myrpedusg
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