RTF 305 Week 7 Lecture Notes
RTF 305 Week 7 Lecture Notes RTF 305
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This 4 page Class Notes was uploaded by Cassidy Schap on Sunday September 27, 2015. The Class Notes belongs to RTF 305 at University of Texas at Austin taught by Joseph Straubhaar in Fall 2014. Since its upload, it has received 28 views. For similar materials see Introduction to Media Studies in Film at University of Texas at Austin.
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Date Created: 09/27/15
Classical Hollywood Part I 0 From 20405 American lm indust consolidates o Flourished like it hasn39t since 0 Went away with a vengeance after WWII Keys to success studio system Businessindust utterly dom by group of companies that createdcontrolled movie business Operate according to vertical integration Compgroup of companies control the proddistribsale of a product movies 0 Warner brotherothers produced had distrib system throughout US Distrib to theaters in US 0 Most powerful studios also owned theater chains 0 5 fully integrated studios Warner Bros MGM Paramount oldest RKO 20th century Fox 0 also 3 quotmajor minorsquot produced A movies and had nationwide distrib but didn39t own theater chains universal Columbia united artists UA was diff from others designed to nancedistrib indep production 0 Created by 3 biggest movie stars in late teens Charlie chaplin doulgas Fairbanks mary pickford lmmaker DW griffth Were concerned that studio sys would limit their ability to make the movies they wanted to make 0 Studio sys controlled market by creating barriers to entry Prevented other companies from entering the business Referred to collectively as the big 8 o 5 integrated only owned 20 of theatres in US but owned all rst run theaters big metropolitan theatres where movies did most of their business 0 control of 1st run theatres controls ow of movies thru rest of country 0 big 8 also shared distrib of each other s lms to lock out outside competition 0 unless you were part of MPPDA motion picture producers and directors association or did business w them you didn39t do business 0 only way to distrib a lm in the US is to go through them 0 studio sys also refers to sys of production on West Coast factories emerged when Ford was revolutionizing car production mass prod was catching on in US studios relied v heavily on contract talent movie stars 0 each studio had own stable of recognizablefamous actors developed system of prod that was geared toward its stars 0 also loaned stars to each other for exorbitant fees dev inhouse genres lms around stars start to have own style big 8 working together to proddistrib almost all lms in US lots of cooperation w each other lm watching was 5x more popular then than it is now Classical Hollywood Part II Casablanca huge hit when it came out won oscar for best picture second lm named to library of congress 2 lm on AFl s list of 100 greatest lms of all time great example of golden age cinema studios had house style made sense to produce lms to cater to certain audiences could use same setscostumesstarswriters over and over 2 most important stars in 19305 were quotgangster lmquot actors James Cagney and Edward G Robinson Warner Bros started moving toward detective genre quot lm noirquot Casablanca is lm noir but not set in US not really a crime movie WB s converting to war production Product of urban crime genre shift to lm noir in 405 emphasis on war prod Production code of 1934 outlaws the glori cation of criminals in movies Big result is that detective lms become popular Didn39t make heroes of cops but made heroes of private detectives Casablanca helped make Bogart a big name star Hardboiled detective was between a hero and a villain Still had strict moral code and concern forjustice Maltese Falcon helped de ne the quot lm noirquot genre Casablanca adapts the gure to the wartime setting Released in 1941 shortly after Pearl Harbor bombings Entire economy was turning to war effort Hollywood allowed to keep making movies as long as certain supp war effort Casablanca is neither homefront nor war lm but conversion story Conversion of American portrayal of Nazis as bad guys etc Good example of how Warner adapted existing kind of lm to war production the way they adapted to changing socioecon conditions Classic Hollywood Part III Hollywood after WWII 19451975 Post wwii Hollywood had big collapse Reached new point where econ model was no longer sustainable Major factors Paramount Decree in 1948 lawsuit brought by theatre owners against Hollywood forced studios to sell theatres they owned Hollywood could not longer be vert integrated oligopoly 0 Could no longer sell lms to theatres in bundles TV started to replace lm as everyday recreational viewing activity Hwood has to turn to quotevent lmsquot to try to draw audiences 0 V important bc of mass migration to suburbs all big theaters were in cities 0 Massive drop in moviegoing peak seen around 1948 Hwood responds by making fewer bigger more bombastic lms like Ben Hur Beginning of blockbusters shift from making as many lms as possible Hwood starts to nance lms by indep producers Instead of producing own lms would nance other people s projects Leads to rapid shift to indep production 0 Instead of hwood maintaining massive plants to control all aspects let other people deal with it Responds to TV by syndicating old lms 0 TV demanded incredible of hours of content Hwood studiospersonnel begin to be used to lm TV programming 0 1960s European art cinema is importedscreened in the US 0 huge boom in Americans watching foreign cinema partially bc hwood wasn39t putting out enough content to satisfy more intense moviegoers popularity of sound of music results in every studio trying to release musicals really really bad idea total disaster 0 605705 after 505 baby boom quotyouth markerquot begins to push new kinds of lm 0 quotNew American Cinemaquot launches in 67 by The Graduate 0 meeting of young culture and older culture 0 Bonnie and Clyde shows youth rebellion New directors come in referred to as movie brats more in touch with culture Hollywood Part IV Contemporary Hollywood 0 1975 emergence of new tech to deliver media to consumers pay to view 0 home video VCR renting lms after 1st theatrical run 0 FCC mandates new cable stations to increase variety or programming 0 Created new market for syndication Didn39t really correspond to loss in box of ce 0 By 95 theatrical entertainment started to rebound Result of quotblockbuster syndromequot jaws Star Wars Indiana Jones etc o Drove people to theatres with lots of hype Spielberg responsible for a ton of blockbusters in 805 lndy jonesstar wars de nitive franchises of era Reaganera free market policies made it easier for studios to move into other media w out regulation Makes it possible for studios to own cable outlets or other channels etc Dereg intensi es in 905 during period of quotConglomerate Hollywoodquot Allows lm studios and networks to buy each other Huge companies trying to become as big as possible Studios break into the indie market Created quotindy divisionsquot inside their giant conglomerate End of cold war opens internatl markets for American media Revol in dig media tech makes lm editing a lot more expedient DVDs become hugely popular format Since 2000 conglomerates control all of US media Filmtv industry basically fully integrated Global Hollywood intensi es New breed of Hollywood franchises Avengers Conglomerates are 6 companies Newscorp owns fox network newspapers wall street journal fox lms Time warner uni es Time magazine holdings Warner Bros Viacom CBS Disney GE universal pictures universal studios theme park Own all major movie studios all US broadcast networks all but one indie lm company 80 of leading cable networks vast array of other holdings in musicother media Three classes of lm producerstypes of lm Traditional majors still making blockbusters for huge amts of money lndie subdivisions of conglomerate studios Genuine independents no studio involved picked up at lm fests made for next to nothing compared to major lm New breed of blockbusters rapid sequels spinoffs etc Even if a lm doesn39t do so well in American audiences it can gain a lot of revenue in foreign markets Studios are forced to consider what will do well in global markets Film release is coordinated w gameDVDbluray releases as well