RTF 305 Week 8 Lecture Notes
RTF 305 Week 8 Lecture Notes RTF 305
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This 4 page Class Notes was uploaded by Cassidy Schap on Sunday September 27, 2015. The Class Notes belongs to RTF 305 at University of Texas at Austin taught by Joseph Straubhaar in Fall 2014. Since its upload, it has received 21 views. For similar materials see Introduction to Media Studies in Film at University of Texas at Austin.
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Date Created: 09/27/15
History of Television TV took things from radio fused w things from lm Inherited many tech features of radio pioneered by same companies Why study TV Big part of US econ could get a job in it Has played maj role in US culturalpolitical history Still to large degree our eyesears to the world Early experiences w TV shapes who we are TV re ects ideology opinions on genderracepolitics In brazil relationship bt values depicted in nightly soap operas and fertility rates Telenovellas had v clear pattern for decades af uent families were usually v small Ppl had been modeled by that idea began to have smaller families Can be more powerful in ppl s lives than govt or religion TV can be thought of as shepherded technology Carefully guided from beginning to golden age by same ppl who run radio Bcast companies wanted quotradio w picturesquot quotgreat manquot theory great man v big institution philo Farnsworth came up w idea for what a TV might be by looking at corn him vs RCA who had huge amts of RCA eventually won as expected In early days of TV companies made by selling hardware TV sets After great depression many ppl v wary of spending going into debt for anything Advertisers wanted to undo this convince ppl to borrow to buy stuff TV halted by war popularity booms post WWII 19451948 huge amt of tech dev all across country tech problems intervened had to stop TV diffusion to sort it out struggle bt radio owners as radio began to move progr to TV tv quotbastard child of radio lm triumphed over parentsquot TV hurt revenues for many lm studiostheaters On other hand tv needed movie indust to ll air time Licensing of old movies became pro table for studios History of Television Part 2 I love lucy good ex of how stand up comedyensemble comedy moved into tv how advertising came in Amos n andy came from radio problematic bc white actors pretending to be black By 505 TV considered more powerful medium than radio Early progr oft featured shows abt idyllic fam life v scary outside world Bound up w 505 notions abt importance of consumption Became v political in terms of what pplpoliticians said in news Mccarthy crusaded on TV like a crazy person blacklisting ppl from hwood driving ppl out of militarygovt Critics say tv is part of larger culture indust that damages American public Newton minnow of FCC calls TV a vast wasteland Turning point 1 dystopian view emerges industry is challenged to reform Major result PBS came about public bcasting edu TV alternative to wasteland Designed to be place for less mainstream parts of culture Had to rethink how we regulated FCC began looking back to communications act of 1934 Wanted to limit ability of stations to create all of own program lim power over production Primetime access rule allocates time for localsynd progr not from netw Financialsyndication rules lim how much progr netw could own Once progr had 1st run producer could syndicate it to other stations Reagan administration had many allies in tv indust started dereg Sinsyn overturned in 95 as result Elim of quotfairness doctrinequot if someone got on news and denounced personpoliticianideas victim should have right to respond to it Elim of requirment to carry nonentertainment progr Pros larger variety of channelsTV show enhance consumer choices Cons TV de ned as commodity less local progr less access for poor Americans tv enables us to imagine ourselves as one nation shared natl culture uni cation all in the family rep of TV in 60s attempt to reenvision what US was like look at current issues archie seen as nice enough guy in some ways kind of conservativeracistprejudiced daughter married liberal guy archie called quotmeatheadquot tv is a cultural forum Sanford and son made ppl aware what black lifecomedyvalues were like Tv functions as important medium for discussion in society As more shows prod abt blacks portraying them more positively affected ppls view of race made them rethink racism Post Network Television Doesn39t mean we don39t have netw anymore or previos structure has entirely disappeared Means there s been huge shift in balance of tv landscape Big 3 netw no longer fully dominate gone from being everything TV was to being major players win incr competitive eld Digi cablesat TV surpassed analog viewers Consumers can access TV thru other devices besides a TV set Decline of netw started w growth of cable systems stealing viewers Lower ratings means less advertisers have to pay for time 4th netw Fox TV joins party others emerge CW and WB merge into pseudo 5th netw netw have to rely on few megahits synd for pro ts rule of thumb show needs to get to 100 eps to be pro table for synd postnetw era 2000present 3 competing models at play Network model4 big netw premium netw HBO ShoTime basic cable all channels come as part of package Four big netw still by far most watched netw but steady decline in viewers Rising prod costs star salaries higher prod values to compete w cable Still pro table enough to make netw willing to fork over that Coping strategies invest in internet tech NBC owns Hulu Internet ads don39t pay in the same way as TV ads Find alternatives to ad product placement song DLs on Glee Focus on blckbstr live programming super bowl Oscars Olympics Provide impossibly large audiences allow netw to jack up ad fees Find cheaper alternatives reality TV TV History part 3 Premium cable netw have new nancial strategies HBO really hypes up shows deliver v HQ progr have content not allowed on regular tv They have to constantly lurekeep subscribers lncr focus on orig progr over lm seasons of shows keep subscr for many months Popular for DVDsDLs Aggregate of the accolades a netw can get Eg HBO can claim having more emmysawards than other netw Associates the brand w quotquality TVquot Still need hwood movies ppl still want to see them w out commercials Fills in the hours bt original progr Basic cable hundreds of channels bc is best of both worlds Getting paid by selling ads as well as when ppl subscr to cable Not everyone watches all cable channels but everyone pays same lump sum Younger netws thrown in as a way to dev them see if they take off Pro table w much lower ratings HBO charges large subscr fee cable charges less but also has ads Targeted progr allows you to cover entire gamut of market Basic cable not censored by FCC bcast netw are No one telling them what they can show except advertisers Able to push the limits of what s acceptable forces netw to respond Other players Hulu NBC owns them are they planning for the future or stealing own TV views Net ix from content distrib to content creators Arrested development had prod value of netw show but had mishmash of content appealing to cable YouTube amateur content but millions of viewers Content doesn39t always live up to what we expect from TV Consequences of postnetw era Increasing uidity bt premium basic cable and netw content Cablebcast shows begin to blur together as netw gets more stylish cable does too netw has to keep improving raises prod values Proliferationpro tability of cable channels draws greater talent to TV TV directors used to be kind of a joke was producers medium Starting to change eg Scorcese deciding to produce TV show instead of making movie Ryan Murphy made usually terrible genre tv musicals a massive success Vastly more original programming better content than lm indust Good and bad Mad Men vs The Real Housewives
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