RTF 305 Week 12 Lecture Notes
RTF 305 Week 12 Lecture Notes RTF 305
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This 5 page Class Notes was uploaded by Cassidy Schap on Sunday September 27, 2015. The Class Notes belongs to RTF 305 at University of Texas at Austin taught by Joseph Straubhaar in Fall 2014. Since its upload, it has received 16 views. For similar materials see Introduction to Media Studies in Film at University of Texas at Austin.
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Date Created: 09/27/15
Internet part 1 TelegraphVictorian internet Internet coming along in the late 18405 Faster than before cut distance Enabled news agencies Telegraph was made available to the people very important news would come by telegram Changed the way ppl thought about wars Railroads were much easier to use w telegraph vice versa Impact on way diff parts of country related to each other Brought regions much more into contacttrade Phone 18705 Submarine cables 18505 enables telegraph phone now internet communication across continents Early radio was essentially a wireless telegraph 1962 Telstar brought infocommunication to rural areas esp w TV but also phones and now internet massive turning point beginning of cpu technology 19405 dev s mostly for military for cracking codes etc typically dev d by huge corps and university research labs key early players were military and universities ARPAnet 1969 Funded by dept of defense Initially for military purposes Network of sats cables logic was to create decentralized internet w out a central point Wanted computers to connect w missile stufftroops etc Didn39t want there to be a center point that enemies could target to weaken the military Later extended to academic community and then other govt programs Early ARPAnet linked major research centers in four corners of US Cpus spread get smaller become bigger part of our lives More institutions could afford them Tech was speeding up Moores law cpu capacity every 18mos 1st cpu specialized for word processing wang system had terminal central processing unit place to store lots of oppy disks 197981 ish next big shift revolutionary began to bring telecomm and computing services into your homecollege lab more accessible PC 0 mid 70s technology enables this 0 rst used by hobbyists like radios were 0 bay area was unlikely combo of Stanford engineers military contracters by 19805 available for homesbusinesses The Internet pt 2 o a lot of ppl in counterculture were v excited abt cpus as tools steward brand touted cpu as enablingempowering ppl tech allowed networks to be accessible in homes pcs process digital signaltranslate into analog pass through phone lines etc exchanges for email etc whole earth electronic link one of very 1st internet communities networks will help build community listservs enabled ppl to create communities around email of like minded geographically scattered ppl still common for professional and interest groups 0 unique ways of communications let ppl meet each other wout visual info idea of virtual communities began to swell and take shape before it was visual internet worked pretty well before visual reference bulletin boards BBS lSPs like AOL America online operated the servers made a big business of it Internet is not just the infrastructure for connecting computers but a worldwide system of networks a network of networks quotinternetworkingquot provides infrastructure for various activitiesservices brought the cost down helped businesses grow military still wanted to protect their communications not everyone wanted to integrate all of the networks next big thing world wide web 1993 set of standards for communicating visuals and text required browsers rst was mosaic originally dev s for scientists to visualize data etc 1991 internet opened to commercial enterprises and general public govt withdraws funding by 1995 starts to serve diversity of purposes including commercial 0 more innovations from non govt and non university users internet goes mainstream picked up fairly quickly radio took 38 TV took 13 internet took 4 years 19941998 to reach 50 mil users subscriptions to online services became popular worldwide web and web browsers bring in users visual internet becomes more user friendly ecommerce becomes the business model leads to dot com bubble mid 905early 20005 burst badly in 2001 amazon has become incredibly central to whole range of all kinds of technology development The Internet part 3 afters 905 internetcpus pervade life eGovernment education at work in sales in political life 0 services go online classrooms get wired cpu skills become important better online prices discussionparticipation online egovtedu ran into problems not everyone had access creates disadvantage esp edu schools that already had the advantages kept the privileged in privilege many classrooms became wired but not all teachers knew how to use the tech at work whole class of ppl replaced by cpus that everyone was expected to know how to work with digital divide within US bt US and rest of world issues of incorporating excluded populations some esp elderly are particularly ambivalent the very poorest may have language barrier in rest of world turning point web 10 you mostly read looked at content browsed etc 1996 web 20 2006 ppl are starting to create more content generate content for the web interacting with it instead ofjust consuming de ned by decentralization of online production contribution of users worldwide aka you and me YouTube helped a lot Involves indivcollab creationmanagement of content Interactive and participatory online culture Big part of business game is selling platform where you can create content and because you get to use it for free they get to try to sell you ads 0 Blogging social networking RSS services content sharingremixing integration of online apps 0 Vs reading centered oneway info retrieval 0 Beyond quotbrowsingquot 0 Supported by recent tech dev incr media convergence 0 Google fb youtube rise to the top but there are many diff ways to interactcreate Web 20 in 08 election campaign websites social netw sites bogs email Campaigns could use web to reach out to people 0 But supporters of politicians can use the web to demonstrate supportrally other ppl Campaigns lost a certain amt of control over the message that gets out there 0 US broadband speedcost does not stand up to other developed countnes Issues how we organize access 0 Right now duopoly one cable and one phone corp Oligopoly access controlled by telecom conglomerates Cable time warner Comcast 0 Phone ATF Verizon sprint Private commercial sector esp congloms gaining too much power over internet 0 Need for govt to intervene New centers of oligopoly 0 Networks ATF Verizon time warner Hardware phones tablets laptops Apple Samsung Sony Motorola Microsoft Google IBM 0 Software Apple Microsoft google 0 Media sales apple amazon Concern how do we keep oligopolies from forming keep corps from becoming too dominant Since mid 905 been sort of trusting the marketplace to sort itself out 0 Internet big 5 apple Microsoft google amazon facebook 0 Apple on the rise Microsoft falling Internet part 4 Increasingly a race for diff kinds of activity 0 Selling you content creating hardware etc 0 Apple vs amazon are key players 0 Social internet is rising Myspace 2003 music oriented Facebook 2003 college networking easiest cheapest service to use in Africa Twitter 2006 news info oriented ncr going mobile w apps Smartphones over half of US 13 of world Web use declining compared to apps Texting way up Mobile music up Stand alone or integrate w laptops Internet is mobile personal constant All devices have their unique abilities the things they re best used for Impact of internet on media industries New online outlets for promo and sales Phys album sales drops illegal DL sales rise In 2008 107 bil tracks legally DLedsold Of ine retailers struggling Turning point quotthe long tailquot popularized by Chris Anderson Going from blockbusters to smaller quantities A few things get sold in blockbuster fashion much more gets sold in middle Mass markets to niche markets Musicmoviesbooks that people buy most retailers will run out of space at around 3000 books Ppl who want to nd less popular items can use internet to find niche items One of the things helping amazon and other online retailers