SMPA 1050 - Week Three
SMPA 1050 - Week Three 1050
Popular in Media In Free Society
verified elite notetaker
Popular in Public Relations
This 5 page Class Notes was uploaded by Ellee Watson on Sunday September 28, 2014. The Class Notes belongs to 1050 at George Washington University taught by a professor in Fall. Since its upload, it has received 159 views. For similar materials see Media In Free Society in Public Relations at George Washington University.
Reviews for SMPA 1050 - Week Three
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 09/28/14
September 16 2014 The Business of the Press Dramatic decrease in the actual news on broadcast news lost 5 minutes of news since the 80s Rise in soft and entertainment news and fall in news about the rest of the world Downie Kaiser 1 the rise of chain ownerships 2 business consultants Chains advantages get stuff cheaper o Changed how news was understood and the priorities of news 80 of papers owned by a chain in 2000 Before they were owned by families changed in 1980 Editors spend more of their time on the business side than the news I Changes the dynamics of the newsroom I Editors become corporate vice presidents external to the paper I Editors have more incentive to find new revenue streams because they can become richer When the brands bought the papers they expected a 20 to 30 percent profit margin which is hard to do how do they do it 1 Cut staff most likely your oldest because their salaries are too high a Buyouts we will give you 2 years of salary if you quit now 2 Make the paper look more appealing 3 More soft news Business consultants o Market researchers told chains they needed papers like USA today big graphics less news giant pictures and colors 0 IT DIDN39T WORK 0 USA today is national newspaper different audiences I USA today realized the business people would y a lot and wanted something easy to read 9 USA Today I Not translatable to local papers Many studies have shown that people prefer newspapers or broadcast news 0 There is something particular about these people 0 They don39t become the other person The fundamental fallacy was the idea that the decline in audience was somehow due to the news it39s the news fault After Watergate a huge rise in investigative reporting 0 Expensive not producing daily news sometimes a story doesn39t even come out of it Problems with the approach taken 1 Stem the decline by making newspapers like TV soften it up 2 Assuming you lost an audience because of something you did a Could be something outside the industry b The beginning of cable i More opportunities to see things other than the news OOO ii The assumption was that they didn39t want hard news but in reality they just didn39t want news Changes in the work force in the 80s 90s o The decline of 2 paper towns o Losing audience for the 2nd paper an afternoon paper because the shift of blue collar workers to white collar workers o Rise of two parents working also eliminates an afternoon paper o All of these people get home in time for broadcast news Overseas coverage is extremely expensive During the network news golden age all 3 produced foreign coverage Now there are 3 reporters to cover one continent and covering the rest of the world with 2 people Rise of terrorism comes out of nowhere because people aren39t reporting on it 2 explanations for why they cut foreign staff 1 They deny it 2 They blame the viewers a Minute by minute audience findings say the viewers don39t care b A newscast spent a story on AIDS in Africa and lost viewers September 18 2014 News and Profitability News became something that could be profitable Handful of corporations hold a lot of media Bindikrin diversity of ideas problem 0 Don39t really have a market system of ideas Ideally the more ideas the best ideas will come forward out of the competition Gone from 50 to 5 or 6 media companies in 30 years People who aren39t news people are put in charge of newsrooms 0 Social Control of the newsroom you learn how to be a journalist by copy editing and being told this is getting published and this is not 0 Disney was hiring pedophiles the story got spiked 9 the message was don39t piss of the bosses who are Disney people 0 Counterargument but we know about these stories anyway BUT how many stories do we not hear about Corporations have a singular purpose to gain profit 0 Soft news entertainment eventually people will buy Disney products 0 Monopoly of ideas Why did news become profitable 0 Government can39t stop the printing 0 Broadcast has a different relationship with regulation Radio presents challenges for policy makers o The most profitable programming is crime and scandal 0 People say What about the children The Federal Communication Act of 1934 0 FCC create a system of government regulation for media that doesn39t exist for newspapers License media to allocate limited spectrum You have to get it renewed after 7 years You have to broadcast in the public interest necessity and convenience Limits on how much a corporation can control Does not include cable they do what they want FCC is an agency that reports to congress 12 democrats and 12 republicans William Paley quotI hate losing money but the news helps renew the license News appeases the FCC but the tension between the FCC and media is intense The fairness doctrine broadcasters had to present con icts while giving equal chance for both sides because of the limited spectrum of channels Equal time rule give each candidate the same amount of news time Problem with the FCC it39s always a step behind popular culture The FCC is always more careful about sex than violence 1980s Reagan deregulated the broadcast interests 0 you used to have to hold a company for 7 years deregulated it to 2 or 3 so now you can own it and ip it 0 buy it and make it more efficient OOOOOOOO o News changes and starts to make a profit When any new media comes we hear it39s going to destroy the others o The internet comes and people say it will corrupt children and change the traditional media39s business Trends 1 The largest only digital new created a lot of jobs 2 Changing the dynamics of news gathering we share news now 3 Local TV conglomeration of news across the country a Not a lot of original reporting 4 The rise of advertise supplied news
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'