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MGMT 370, Week 2 Notes/Guest Speaker

by: Grace Lee

MGMT 370, Week 2 Notes/Guest Speaker MGT 370 103

Marketplace > Pace University > MGT 370 103 > MGMT 370 Week 2 Notes Guest Speaker
Grace Lee
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About this Document

These are class notes as well as notes/"wise words of wisdom" from our guest speaker that week, "Dr. Baptiste Bobart".
Managing Creativity
Martin I. Kagan
Class Notes
Art, Management, Creativity




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This 2 page Class Notes was uploaded by Grace Lee on Thursday March 17, 2016. The Class Notes belongs to MGT 370 103 at Pace University taught by Martin I. Kagan in Fall 2016. Since its upload, it has received 2 views.

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Date Created: 03/17/16
The Creative Process: - solitary act and social experience - deliberate pathway vs spontaneous pathway - domain: area of interest; area of knowledge KEITH SAWYER’s 8 STEPS in the Creative Process: 1. Find problem 2. Acquire knowledge 3. Gather related info 4. Take time off for incubation 5. Generate large variety of ideas 6. Combine ideas 7. Select best idea 8. Externalize idea using materials and representations - illumination: “a-ha” moment - incubation: subconscious mind works while conscious mind rests Guest Speaker: Dr. Baptiste Bobart - measure creative potential o simulate real creative work (art, literary, composition) o “resource-based”approach - examples: Ø generating unusual uses of cardboard box Ø inventing a story Ø creative self-beliefs (saying “I’m not creative” can actually make you less creative) - divergent-exploratory thinking o fluency: many ideas o flexibility: different ideas o originality: rare ideas o elaboration: detailed ideas - convergent-integrative thinking o ex: EPoC = theoretically grounded; easy to administer and score (“Integrative Graphic”) - experts rate/measure creativity on a scale of 1 to 7 - usually need atleast 3 judges to calculate consensus - creative profiler: a new, resourced-based approach - “Are you creative?”, “How much?”; “Where?”


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