Contemporary Organizations and Management
Contemporary Organizations and Management MGMT 325
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This 5 page Class Notes was uploaded by Gerardo Kuhic on Monday September 28, 2015. The Class Notes belongs to MGMT 325 at Old Dominion University taught by Ashley Winn in Fall. Since its upload, it has received 31 views. For similar materials see /class/215350/mgmt-325-old-dominion-university in Business, management at Old Dominion University.
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Date Created: 09/28/15
OLD DOMINION UNIVERSITY College of Business amp Public Administration DEPARTMENT OF MARKETING PRINCIPLES OF MARKETING MKTG 311 COURSE SYLLABUS SEMESTER SPRING 2012 DA amp TIME MondayWednesdayFriday 12 pm CONSTANT 1002 PROFESSOR Mrs Michelle Carpenter Instructor of Marketing Constant Hall Rm 2120 683 4317 Secretary 7 683 3557 email mcarpentoduedu OFFICE HOURS Monday 10 am 7 1130 am Wednesday 10 am 7 1130 am Friday 10 am 7 1130 am TEXTBOOK Marketing 9 1 or 10H1 Editions KerinHartleyRudelius McGraW Hill ISBN 0073404721 ISBN 0073529931 COURSE DESCRIPTION An introduction to analysis and management of customer satisfaction in goods and services markets by profit and not for profit organizations Buyer behavior market segmentation and product positioning product policy pricing distribution sales force and advertising management and market research are examined in the contexts of strategy development decision making implementation and control Important Note If there is a student in this class who has special needs because of learning or other disabilities please feel free to notify me and discuss the accommodation process LEARNING GOALS Students will be able to apply basic marketing concepts 1 Understand the marketing concept and distinguish it from other approaches 2 Identify the different environmental factors involved in marketing a product or service 3 Apply pricing concepts 4 Apply product concepts 5 Apply promotion concepts 6 Apply distribution concepts INFORMAL LEARNING GOALS 1 To motivate students for future courses in marketing as an opportunity for a career 2 To help students to become more intelligent consumers CONDUCT OF THE COURSE Overview lectures will be given on select topics that will be expanded through assigned readings class discussion and marketing plan development PERFORMANCE MEASURES Performance is evaluated on the basis of achievement in the subject matter of the course and in accordance with accepted professional standards for that subject The grade earned by a student thus represents the quality of hisher work and is not based merely on competition within the class It is up to the student to verify all grades on Blackboard prior to the Final Exam Once the Final Exam has been given grades are considered fina Exam 1 100 points Exam 2 100 points Exam 3 100 points Einal Comprehensive Exam 150 points Marketing Plan Assignments 60 points Peer Evaluation 15 points Pop Quizzes 20 points Departmental Survey Requirement10 points 55 5 points Grading Scale 7 93 100 516 or more points A 90 929 499 to 515 points B 87 899 482 to 498 points B 83 869 460 to 481 points B 80 829 444 to 459 points C 77 799 427 to 443 points C 73 769 405 to 426 points 0 70 729 388 to 404 points D 65 699 360 to 387 points E Below 65 359 or fewer points Philosophy on Attendance Attendance is not recorded however your involvement in class is evaluated You are expected to attend class regularly Up to four open book open note quizzes will be given throughout the semester If you miss class you forfeit the points for the quiz No make up quizzes granted ASSIGNMENTS Text You will be expected to read your text in its entirety Marketing Plan Assignments A team assignment that will require students to research the marketing objectives strategies and activities of an organization and compose a detailed evaluation and report based on those findings Sample marketing plans will be presented in a later class session Students will be required to work in self selected teams of 5 members Each assignment is worth 10 points with the exception of the initial research assignment which is worth 5 points and the last assignment which is worth 15 points Late submission of the assignments will not be accepted A peer evaluation is completed twice during the project in which your peers will assign a grade for your performance bo quality and quantity of work provided as well as your attendance in class during assigned workshop sessions and your responsiveness and attendance to outside of class group meetings Marketing Plan Assignments D Assignment 1 12712 7 Initial Research D Assignment 2 2612 7 Competitor Analysis D Assignment 3 21712 7 Customer Analysis D Assignment 4 3212 7 Product Analysis D Assignment 5 33012 7 International Strategies D Assignment 6 41312 7 Promotion Strategies Examinations All exams will be closed book closed notes with contents taken from class notes assigned readings videotapes guest speakers and the textbook You may expect the questions to be multiple choice truefalse matching fill in or chart form All exams are to be retained by the professor following the class period in which they are reviewed Students are welcome to come review the exam throughout the semester during office hours Make up Examinations Any student missing an exam will be subject to having their comprehensive final exam grade count quottwicequot ABSOLUTELY NO EXCEPTIONSH Note This policy is reserved for emergencies only and is subject to approval on a case by case basis by Instructor Carpenter COMPUTER APPLICATIONS This course will require each student to utilize word processing software in the preparation of his or her class writing assignments In addition spreadsheet software Internet searches and CD ROM library searches will be used in t e completion of the marketing plans GLOBAL PERSPECTIVES amp ETHICAL ISSUES Numerous global and ethical marketing examples will be provided throughout the semester during class lectures and throughout the textbook In addition chapters 4 amp 7 are devoted entirely to the topic of ethical and global marketing strategies THE IMPACT OF POLITICAL SOCIAL LEGAL AND REGULATORY ENVIRONMENTAL AND TECHNOLOGICAL ISSUES The external environment will also be an important component of the course as it relates to developing a marketing plan Chapter 3 of the textbook emphasizes these important concepts WRITTEN COMMUNICATION This course provides students an opportunity to practice their written communication skills by completing a series of marketing plan assignments MARKETING SUBJECT POOL POLICY FOR ALL M311 CLASSES The undergraduate Research Participants Pool is valuable in supporting faculty and graduate student research Each student who participates in a 1 hour study data collection will receive 5 research credits A total of 10 research credits are needed to receive 10 points of the course grade in Mktg 311 classes Most of these studies will be online Credits for online studies will be based on the duration of the data collection Students will not be forced to participate in data collection to earn the required research credits They will be given alternate option of reviewing and summarizing an article from a suggested journal Each article summary will receive 5 research credits MWF WEEK DATE 16 COMPREHENSIVE FINAL EXAM 19 111 113 116 118 120 123 125 127 130 21 23 26 28 210 213 215 217 220 222 224 227 229 32 35 37 39 312 314 316 319 321 323 326 328 330 42 44 46 49 411 413 416 418 420 423 TENTATIVE COURSE OUTLINE MKTG 311 TOPIC Introduction to Marketing Principles Defining Marketing amp Customer Relationships Dev Successful Mkting amp Organizational Strategies MARTIN LUTHER KING JR DAY NO CLASS Scanning The Marketing Environment with an Emphasis on Ethics amp Social Responsibility Competitor Analysis Marketing Assignments Discussion Marketing Research Understanding Consumer Behavior ASSIGNMENT 1 Exam 1 Chapters 1 3 8 amp Competition Understanding Organizations as Customers Workshop Segmenting Mkts ASSIGNMENT 2 Segmenting Positioning amp Forecasting Markets Developing New Products amp Services Workshop Developing New Products amp Services Managing Products amp Brands ASSIGNMENT 3 Services Exam 2 Chapters 56910amp 11 Building the Price Foundation Arriving at the Final Price Mkting Channels Supply Chain amp Distribution Workshop ASSIGNMENT 4 due date Friday 9PM Marketing Channels Wholesale Retail Understanding amp Reaching Global Consumers EXAM 3 Chapters 12 17 Understanding amp Reaching Global Consumers Workshop Integrated Marketing Integrated Marketing Advertising Advertising amp Public Sales Promotions Direct amp Interactive Workshop Personal Selling ASSIGNMENT 6 Guest Speaker Final Exam Review Session Final Office Hours EXAM OPEN ENDED QUESTIONS ON CURRENT MATERIAL Supply Chain amp Distribution Communications Relations Marketing With emphasis on chapters 7 amp 18 20 The university has scheduled our final exam for Wednesday May 2 from 1230 pm You must be present during this time no exceptions Communications ASSIGNMENT 5 330 About Plagiarism The College of Business and Public Administration Old Dominion University What is it The Old Dominion University ODU Undergraduate Catalogue 20082009 p 13 F de nes plagiarism as follows A student will have committed plagiarism if he or she reproduces someone else s work without acknowledging its source or if a source is cited which the student has not cited or used Examples of plagiarism include submitting a research paper obtained from a commercial research service the Internet or from another student as if it were original work making simple changes to borrowed materials while leaving the organization content or phraseology intact or copying material from a source supplying proper documentation but leaving out quotation marks Plagiarism also occurs in a group project if one or more of the members of the group does none of the group s work and participates in none of the group s activities but attempts to take credit for the work of the group Hints for Avoiding Plagiarism More than three words is plagiarism This is a good yardstick to use when wondering whether or not quotes are appropriate They are if you are copying more than three words in sequence One source is not common knowledge Common knowledge does not require citation but information is not commonly known if you have found just one source for it When in doubt cite If you have any doubt about whether or not to cite a source err on the side of making the attribution If your co author sounds surprisingly eloquent make sure the contribution is his or her own We often work in groups and coauthor papers and projects You should ask the question of your co author if you are unsure the work is their own In group work you are responsible for a proj ectpaper in its entirety Look away When you are writing do not have open books or papers in front of you as you type Read your sources and then put what you have read into your own words Writing is hard work Paraphrasing is relatively easy but writing is hard Learning to be a good writer is an important part of a university education Staring at an empty screen in MS Word does become less daunting over time Just because it s on the Internet doesn t mean it s yours The Internet is a fantastic resource and search engines are terri c research tools However the information you find on the Internet was written by someone You must cite Internet web sites and if you use a quote use appropriate quotation procedures Paraphrasing is more than changing a verb tense or reordering a list There is a difference between citing a source for a fact and creating a poor quote Use a Style Guide Purchase a style guide and refer to it Your teacher may suggest one or look for one at an online book source Popular and timeless guides are by the American Psychological Association Strunk and White and Kate Turabian The High Cost of Plagiarism In your professional career you will find that reputation is everything Plagiarism can ruin your reputation and cost you your professional career along with the respect of your peers and family Plagiarism at Old Dominion University is an act of academic dishonesty that has serious