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SCOM 121 Notes Week 7

by: Kira Gavalakis

SCOM 121 Notes Week 7 SCOM 121 0003

Kira Gavalakis
GPA 3.4

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About this Document

Notes for Monday, Wednesday and Friday for the Week of March 14
Fundamental Human Communications: Presentations
Lori Britt
Class Notes
SCOM, Social Communications, Comm, Com, Communications, communication studies, JMU, General Education, public speaking, Study Guide
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This 2 page Class Notes was uploaded by Kira Gavalakis on Thursday March 17, 2016. The Class Notes belongs to SCOM 121 0003 at James Madison University taught by Lori Britt in Winter 2016. Since its upload, it has received 13 views. For similar materials see Fundamental Human Communications: Presentations in Communication at James Madison University.


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Date Created: 03/17/16
Chapter 15: Persuasive Speaking 63 . Define persuasion. Persuasion­ a communication process of converting, modifying or  maintaining the attitudes and/or behaviors of others. 64 . What are the primary dimensions of credibility (competence  trustworthiness, dynamism, and composure)? Credibility­ a judgment made by a perceiver (i.e. a message recipient)  concerning the believability of a communicator. ­ Competence­ the audience’s perception of the speaker’s  knowledge and experience on a topic. ­ Trustworthiness­ how truthful or honest we perceive the  speaker to be. ­ Dynamism­ the enthusiasm, energy and forcefulness exhibited  by a speaker. ­ Composure­ being emotionally stable, appearing confident and  in control of oneself and remaining calm even when problems  arise during a speech. 65 . Identify and discuss how the three Aristotelian modes of proof  (ethos, logos, and pathos) are used in persuasive speeches. Ethic­ building an argument based on CREDIBILITY Logos­ building an argument based on LOGIC and EVIDENCE Pathos­ building an argument based on EMOTIONAL APPEALS 66 . Identify and discuss how propositions of fact, value, and policy are  used in persuasive speeches. Proposition­ primary, overriding claim for a persuasive speech. ­ Proposition of fact­ alleges a truth (“open carry gun laws would provide significant protection against criminals”) ­ Proposition of value­ calls for a judgment that assesses the  worth or merit of an idea, object or practice (“abortion is  immoral”) ­ Proposition of policy­ calls for a significant change from how  problems are currently handled (“smoking should be banned in  all public places”)


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