SCOM 121 Notes Week 7
SCOM 121 Notes Week 7 SCOM 121 0003
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SCOM 121 0003
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This 2 page Class Notes was uploaded by Kira Gavalakis on Thursday March 17, 2016. The Class Notes belongs to SCOM 121 0003 at James Madison University taught by Lori Britt in Winter 2016. Since its upload, it has received 13 views. For similar materials see Fundamental Human Communications: Presentations in Communication at James Madison University.
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Date Created: 03/17/16
Chapter 15: Persuasive Speaking 63 . Define persuasion. Persuasion a communication process of converting, modifying or maintaining the attitudes and/or behaviors of others. 64 . What are the primary dimensions of credibility (competence trustworthiness, dynamism, and composure)? Credibility a judgment made by a perceiver (i.e. a message recipient) concerning the believability of a communicator. Competence the audience’s perception of the speaker’s knowledge and experience on a topic. Trustworthiness how truthful or honest we perceive the speaker to be. Dynamism the enthusiasm, energy and forcefulness exhibited by a speaker. Composure being emotionally stable, appearing confident and in control of oneself and remaining calm even when problems arise during a speech. 65 . Identify and discuss how the three Aristotelian modes of proof (ethos, logos, and pathos) are used in persuasive speeches. Ethic building an argument based on CREDIBILITY Logos building an argument based on LOGIC and EVIDENCE Pathos building an argument based on EMOTIONAL APPEALS 66 . Identify and discuss how propositions of fact, value, and policy are used in persuasive speeches. Proposition primary, overriding claim for a persuasive speech. Proposition of fact alleges a truth (“open carry gun laws would provide significant protection against criminals”) Proposition of value calls for a judgment that assesses the worth or merit of an idea, object or practice (“abortion is immoral”) Proposition of policy calls for a significant change from how problems are currently handled (“smoking should be banned in all public places”)
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